Case study – spa destination branding – a strategic realignment process of five Bavarian thermal spas

Pippirs, Corinna; Steckenbauer, Georg Christian

doi:10.1080/24721735.2022.2117009

Cited by 2 publications

References 17 publications

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Researching destination branding in pandemic crises: A research agenda

Feijó Almeida,

Almeida

2024

European Journal of Tourism, Hospitality and Recreation

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COVID-19 posed challenges to all areas of society. This study aims to analyse the impact of COVID-19 on destination brand research between 2020 and 2022. Based on Scopus and Web of Science, the researchers analysed the impact of COVID-19 on destination branding research. Thus, the systematic literature review associated with the integrative review was the method used in the study. The combined research databases showed limited published research on COVID-19 and the investigated topic. It is surprising to see such a contrast in an area that has experienced continuous growth since 2005. This article is relevant for public policy planners, tourism professionals, researchers, and students interested in destination branding. It is still necessary to perform a study on the impact of COVID-19 on destination branding. It should compare the peak of the pandemic in 2020–2022 with the current situation in 2024. An in-depth case study would be an especially welcome addition to the literature. The COVID-19 pandemic has underscored the critical importance of destination brand management in addressing unprecedented challenges and crises.

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Researching destination branding in pandemic crises: A research agenda

Feijó Almeida,

Almeida

2024

European Journal of Tourism, Hospitality and Recreation

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Boutique Hotel by HCH

Vlami

2023

Advances in Hospitality, Tourism, and the Services Industry

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This chapter examines the purpose and effectiveness of a new tourism trademark, the “Boutique hotel” project, which has been designed and implemented by the Hellenic Chamber of Hotels. The scope is to encapsulate the efforts of the last five years to lay the institutional groundwork for a professionally operated accommodation system of boutique hotels, a relatively new form of accommodation in Greece. This chapter will analyse the goals, terms, and conditions for defining this tourism brand and its operating system. Also, it examines in detail the structural characteristics of boutique hotels in Greece, as they resulted from a survey of the 178 hotels that had received this certification. Boutique hotels in Greece are a successful example of the resilience of hospitality businesses during the periods of both the financial crisis and, subsequently, of the COVID-19 pandemic, given that the very nature of their services and products, enables them to immediately respond and adapt to new situations and cater for evolving consumer needs, ultimately striving for survival and for the return to a new reality of sustainable tourism development.

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Case study – spa destination branding – a strategic realignment process of five Bavarian thermal spas

Cited by 2 publications

References 17 publications

Researching destination branding in pandemic crises: A research agenda

Researching destination branding in pandemic crises: A research agenda

Boutique Hotel by HCH

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