Case Studies on the CSR Strategy of Korean Firms in China

Enhancing shared value and sustainability practices of global firms: The case of samsung electronics

“…An earlier study on Samsung's CSR was conducted by examining Samsung's market entry in the Chinese electronics industry. CSR was seen as a strategic tool of Samsung to enter and expand the market (Kim & Seo, ; Lee, Park, & Hadjikhani, ). To be specific, Kim and Seo () summarized Samsung's CSR activities by using the three approaches of Carroll (), Porter and Kramer (), and Ibuki ().…”

“…CSR was seen as a strategic tool of Samsung to enter and expand the market (Kim & Seo, ; Lee, Park, & Hadjikhani, ). To be specific, Kim and Seo () summarized Samsung's CSR activities by using the three approaches of Carroll (), Porter and Kramer (), and Ibuki (). The conclusion drawn from these studies was that Samsung had successfully carried out all four stages—economic, legal, ethical, and philanthropic responsibilities of Carroll ()—in China.…”

“…For instance, the limitations of the studies by Kim and Seo () and Lee et al () are that their scope is limited to network capacity created through CSR. They only discussed the role of CSR as a way for easy entry into foreign market, and therefore, did not provide a comprehensive motivation and effects of social contribution throughout the value chain activities as proposed by Porter and Kramer.…”