“…The present data show that although it is not the only one, control of gene expression at the transcriptional level is still a key regulatory mechanism controlling carotenoid accumulation in watermelon. The key roles of transcriptional regulation in controlling carotenoid formation and accumulation have been demonstrated in bitter melon, Capsicum annuum fruit, citrus fruit, Cucurbita pepo, kiwifruit, squash, and so on (Ampomah-Dwamena et al, 2009;Kato et al, 2004;Nakkanong et al, 2012;Obrero et al, 2013;Rodriguez-Uribe, Guzman, Rajapakse, Richins, & O'Connell, 2012;Tuan, Kim, Park, Lee, & Park, 2011). Thus, it seems to us that differential transcriptional regulation of carotenoid metabolic genes may be very important in determining the amount and type of specific carotenoids accumulated in different colour-fleshed fruits.…”