“…Studies highlight four main reasons for poor reported outcomes for people with dementia being cared for in acute hospitals: 1) an unsupportive physical environment including issues with safety, orientation, way finding and availability of space to walk around (Heath et al, 2010, Nolan, 2007, Royal College of Psychiatrists, 2011 2) a negative organisational and ward culture, including inflexible, strict routines, weak clinical leadership (National Audit Office, 2010, Webster, 2011 and a culture of care that labels people with dementia as 'difficult' (Cowdell, 2009); 3) stigma and negative staff attitudes towards people with dementia, including seeing them as demanding too much nursing time, being disruptive to ward routines and threatening to other patients (Eriksson andSaveman, 2002, Moyle et al, 2010); 4) poor staff skills and knowledge (Eriksson andSaveman, 2002, Thompson and including failure to meet basic dignity and care needs (Care Quality Commission, 2011).…”