Caracterização do Mercado Imobiliário da Cidade de Goiânia a partir de Indicadores de Oferta

Abstract

This research work addresses the importance of the knowledge of supply indicators for the characterization of real estate in the city of Goiânia. A theoretical revision is made considering real estate, offers, housing supply and demand. The characterization of the market was made from monthly reports supply, collected from ADEMI-GO including: total of constructed units, sales value, percentage of sales, privative area of residential unit, etc. The analysis includes two years of data. About 102 sectors were analyzed and 24 had been selected for a deepened analysis considering the total available units and the index of sales. A final analysis discloses the eight sectors with better attractiveness by constructors, developers and consumers. The work's originality is the proposal of discussion about the theme in the local market studied. The work concludes presenting the survey of data base for improvement of the market and marketing strategies, allowing better analysis of supply, acceptance and feasibility.