This is the accepted version of the paper.This version of the publication may differ from the final published version. Intuition is a way of processing information that is largely unconscious, associative, fast, and contextually dependent. As part of the growing cognition-oriented research agenda in the entrepreneurship field, the specific cognitive construct of intuition has attracted relatively little attention. We find this position surprising, particularly since some entrepreneurship scholars have described intuition as the seed of entrepreneurial activity. In this review, we examine the small but rapidly growing literature at the intersection of intuition and entrepreneurship. In critically analyzing this body of work, we reveal a number of areas that warrant further attention if scholars wish to enhance academic understanding of the role of intuition in the entrepreneurial process. From our review, we develop an agenda to help guide scholars of entrepreneurial cognition with a specific interest in intuition in their future research. In doing so, we address a gap in the entrepreneurial cognition literature which currently lacks a clear view of the value of entrepreneurship research on intuition and of how it should be conducted.
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Entrepreneurship Research on Intuition: A Critical Analysis and Research AgendaIntuitions are "affectively charged judgments that arise through rapid, non-conscious, and holistic associations" (Dane and Pratt, 2007, p. 40). Although some scholars claim that intuition is "the seed of any entrepreneurial action" (Dutta and Crossan, 2005, p. 436), there has been limited attention devoted to studying the role of intuition in the entrepreneurial process. This might be partly due to the non-conscious nature of intuition, which makes it difficult for entrepreneurs to reliably report their use of intuition. As Blume and Covin (2011) remarked, "if intuition is appropriately conceived of as a subconscious reasoning process, how can we consciously 'know' that intuition was involved as a decision driver?" (p. 139).Despite its somewhat elusive nature, intuition has captured the interest of a growing number of scholars. Our systematic review of the literature revealed 25 publications related to entrepreneurs' use of intuition, half of which were published since 2008. This is indicative of a promising and emerging research area. However prior reviews and our own analyses revealed that entrepreneurship research on intuition is not located in one single field of research, but is fragmented across entrepreneurship, general management, organization studies and psychology journals. Furthermore, scholars have explored a large number of research questions, relied on contradictory theories of information processing (i.e., unitary versus dual-process views), and deployed a wide range of techniques to measure intuition (e.g., preference for intuition versus actual use of intuition). The dispersion of publications in cognate yet distinct fields, together with the diversity of resea...