2020
DOI: 10.1002/jsc.2379
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Capitalism leading to unhealthy food consumption

Abstract: How fast‐food and beverage companies, which are driven by capitalism, adopt the ethical product, price, promotion, and place strategies to influence consumers' perceived value and purchase intentions. Results from hypotheses testing show the ethical aspects of fast food and beverage companies' marketing strategies highly influence consumers' perceived value of products and further prove perceived value positively influences consumers' purchase intentions. These findings will educate fast food and carbonated be… Show more

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Cited by 4 publications
(1 citation statement)
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“…No pós-guerra e na retomada da economia, houve a expansão de inúmeras redes de fast-food, as quais viriam a se espalhar por todo o mundo. A qualidade nutricional dos produtos destas redes é questionada, sendo frequentemente associada ao aumento de comorbidades, como diabetes e obesidade, no mundo todo (Hasan & YU, 2020;Soo et al, 2018).…”
Section: áCidos Dieta E Comportamentos Alimentareso Que Precisamos Saber?unclassified
“…No pós-guerra e na retomada da economia, houve a expansão de inúmeras redes de fast-food, as quais viriam a se espalhar por todo o mundo. A qualidade nutricional dos produtos destas redes é questionada, sendo frequentemente associada ao aumento de comorbidades, como diabetes e obesidade, no mundo todo (Hasan & YU, 2020;Soo et al, 2018).…”
Section: áCidos Dieta E Comportamentos Alimentareso Que Precisamos Saber?unclassified