“…In the past, when the survey was collected by mail, its response rate was between 70 and 80% (Cafferata, Horn, & Wells, 1997). A number of studies using DDB Worldwide Communications Group's Life Style TM survey data are published in reputable journals (e.g., DuttaBergman & Wells, 2002;Friedland et al, 2007;Lee, 2005a;Shah, Kwak, & Holbert, 2001). Putnam's (2000) influential book, Bowling Alone, which described in part the influence of media in the decline of collective social activities, used this series of survey along with the highly respected General Social Survey, and suggested that their quality is comparable.…”