Capacidades de marketing e vantagem competitiva de destinos turísticos

Alves, Carlos Alberto; Costa, Benny Kramer

doi:10.5585/remark.v19i4.18697

Cited by 2 publications

(1 citation statement)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The findings provided by our research reaffirm, more broadly, that these companies use socially based market regulations to respond to the economic, social, education, health, workforce development and environmental problems faced by B companies. Social entrepreneurs generate impact from what others see as feasibility, such as employing the disabled to create a competitive advantage [114][115][116]. They challenge the prevailing assumption that profit firms incrementally and/or independently improve their practices to support the initially intended impact.…”

Section: Discussionmentioning

confidence: 99%

The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America

et al. 2021

View full text Add to dashboard Cite

One of the particularities of companies with a social purpose is that, through their business model of B companies, they have incorporated into their processes the necessary mechanisms to obtain, simultaneously, the profits to ensure the existence of the organization in the market. At the same time, social value is generated, which is necessary to address the problems of the social crisis caused by COVID-19 and the environmental problems affecting the community. The current global health and economic crisis has opened up the possibility of adopting business model B and focusing more on the individual. Based on the grounded theory method, we have examined 3500 B Corporations in Latin America, of which 57 were examined in 10 countries listed in the Directory of B Corporations for Latin America. The main conclusions are that B Corporations dedicated to tourism through responsible entrepreneurship develop a more inclusive, sustainable and environmentally friendly economy for the benefit of society, go beyond the notion of CSR and move away from traditional business, as B Corporations combine social development and economic growth.

show abstract

Section: Discussionmentioning

confidence: 99%