“…Although SMEs engage into less innovative practices as compared to large firms because of their scarce resources, however, they are considered as the most accurate platform for innovations due to their very close association with employees, suppliers, and customers (Yasin, Nawab, Bhatti, & Nazir, 2014). Many scholars have emphasised on innovative practices and innovation-led strategies for SMEs for their survival, growth, and long-term success in the market (Ng & Hamilton, 2015). A number of studies have widely recognised the importance of innovation in achieving success, growth, and competitive advantage for SMEs, both in developed and developing countries (Yasin et al, 2014).…”