Capabilities and competitive tactics influences on performance: Implications of the moment of entry

Ruiz‐Ortega, María José; Villaverde, Pedro Manuel García

doi:10.1016/j.jbusres.2007.07.029

Cited by 84 publications

(50 citation statements)

References 73 publications

(142 reference statements)

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“…Feng et al (2009) Operations capabilities might have a significant impact on corporation's performance because of different rates of adaptation of capabilities (Krasnikov and Jayachandran, 2008). Some previous studies support that operations capabilities have varied influence on financial performance depending on other characteristics of firms such as efficiency (Vickery et al, 1993;Ortega and Villaverde, 2008;Song et al, 2007;Song et al, 2005). The hotels with proactive operations have better performance than those with conservative operations.…”

Section: Operations Capabilitymentioning

confidence: 99%

“…Marketing capability can accelerate a firm's good communication relationship with customers and create a strong brand for the firm, which leads to superior performance (Ortega and Villaverde, 2008).…”

Section: Marketing Capabilitymentioning

confidence: 99%

“…Marketing capabilities have different levels of impact on various firms depending on specific situations (Ortega and Villaverde, 2008;Song et al, 2005;. For example, marketing capabilities have positive moderating effect on a firm's financial performance depending on its market orientation, marketing strategies, specific environment and several other moderating influences (Song et al, 2007).…”

Section: Marketing Capabilitymentioning

confidence: 99%

“…In a dynamic business environment, the marketing capability plays different levels of roles based on the firm's relationship with its business environment (Ortega and Villaverde, 2008;Song et al, 2007). Firms with superior marketing capabilities perform much better (Kumar et al, 1998;Narver and Slater, 1990).…”

Section: Marketing Capabilitymentioning

confidence: 99%

See 3 more Smart Citations

Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach

Ramanathan

Zhang

2016

International Journal of Production Economics

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This study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on performance of hotel industry in the UK.We conceptualize these impacts by drawing on the resource-based-view of a firm as the theoretical underpinning. We use the financial archival data and information obtained from websites. We use content analysis, regression analysis and Data Envelopment Analysis (DEA). Our results show that operations capability and environmental capability have significant positive effects on performance, marketing capability has a significant negative impact but diversification strategy does not impact on performance. Additionally, there is no evidence of the moderating effects of efficiency on these impacts. Our study suggests that hotel industry in the UK ought to focus on developing operations and environmental capabilities especially by exploiting the synergies between them but reduce excessive reliance on marketing. This paper makes two important contributions to the literature. First, it applies a framework linking the three capabilities (operations, marketing and environment) and diversification to the specific case of the hotel industry. Second, unlike similar previous studies, ours is the first to incorporate environmental capabilities in the analysis.

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Section: Operations Capabilitymentioning

confidence: 99%

Section: Marketing Capabilitymentioning

confidence: 99%

Section: Marketing Capabilitymentioning

confidence: 99%

Section: Marketing Capabilitymentioning

confidence: 99%

See 2 more Smart Citations

Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach

Ramanathan

Zhang

2016

International Journal of Production Economics

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“…Marketing capabilities include knowledge of the competition and of customers and the skill of segmenting and targeting markets, advertising and pricing and integrating marketing activity . A growing number of researchers indicate that marketing capability contributes to the commercial success of products and services marketed by the firm, to creating superior customer value and thus to firm performance (Krasnikov and Jayachandran, 2008;Ruiz-Ortega and Garcia-Villaverde, 2008;Guenzi and Troilo, 2007). However, research examining the impact of marketing capability on innovation is quite limited (Benedetto et al, 2008;Weerawardena, 2003).…”

Section: Marketing Capabilitiesmentioning

confidence: 99%

The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt

Hussein¹,

Ennew²,

Kortam³

2012

JIMSME

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Customizing competitive strategy to entry timing: Implications for firm performance in the pharmaceutical industry

Castillo‐Apraiz

Matey

2020

Manage Decis Econ

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Our study examines the effect of business‐level strategy on performance. Past literature examining the aforementioned effect in the pharmaceutical industry is scarce. Furthermore, there is a lack of studies that analyze how competitive strategy is contingent on firm entry timing. Hence, to explore our understanding in this area, the present study was conducted in the German pharmaceutical industry. Two hundred valid responses were collected from CEOs. The data were analyzed using SPSS and partial least square (PLS) techniques. The findings indicate a surprising result that, while the differentiation strategy is significantly related to pharmaceutical companies' performance, cost leadership strategy is not.

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Capabilities and competitive tactics influences on performance: Implications of the moment of entry

Cited by 84 publications

References 73 publications

Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach

Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach

The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt

Customizing competitive strategy to entry timing: Implications for firm performance in the pharmaceutical industry

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