Canva application training for social media promotion content for tourism awareness groups in Pela Village, Kutai Kartanegara Regency

Abstract

As one of the leading tourist destinations in East Kalimantan, the promotion aspect is still an emerging review for Pela Village tourism managers. The purpose of this program is to provide design skills using the Canva application that can be used for content purposes in the form of banners and posters. Canva is a graphic design application that bridges its users so that they can easily design types of creative content and publications online. The program method used is lectures, practical examples, presentations and demonstrations. The result of this program is an increase in understanding and ability to process visual assets and textual information into an aesthetic work in the form of promotional posters and banners for Pela Tourism Village. This can be a provision for Pela Village Pokdarwis in making other tourism promotion content that is creative and easy to apply.

Penguatan Promosi Eco-Wisata Banyuurip Mangrove Center Melalui Pelatihan Pengisian Konten Kreatif

“…Saat ini banyak sekali program-program ataupun aplikasi yang dapat diakses secara gratis untuk membuat konten-konten kreatif kegiatan promosi dari produk/jasa yang ditawarkan.Salah satunya adalah aplikasi Canva yang bisa dikases melalui website ataupun smartphone.Penggunaan canva untuk promosi wisata sudah banyak dilakukan diantaranya penerapan visual branding agro-eduwisata Desa Dataran Kembas(Khaira et al 2022); Pembuatan Leaflet Pariwisata(Harsono 2019); Pelatihan Konten Promosi Wisata Desa Pela, Kutai Kertanegara(Pernyata, Vincentius F., and Nizaora 2022). Pembuatan Leaflet untuk Promosi Pariwisata di Kelurahan Pulorejo, Mojokerto(Huda et al 2022), Promosi Wisata Terpadu UMKM Kendangsari, Surabaya(Oribel et al 2022) dan Promosi Objek Wisata Gunung Sepikul(Farida, Ariska, and Komariah 2022).…”