Cantonese media promotes Chinese cultural identification: structural equation modeling based on Malaysian Chinese
Nian Liu,
Tongyu Chen,
Yuqing Peng
et al.
Abstract:IntroductionLanguage media from one’s hometown is an important means of maintaining cultural identification, especially for minorities. Cantonese media plays an active role in shaping the Chinese cultural identification of ethnic Chinese all over the world. To date, few researchers have undertaken quantitative empirical analyses of the mechanism through which Cantonese media influences cultural identification.MethodsUsing data from 642 Malaysian Chinese, this study established a structural equation model with … Show more
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