2016
DOI: 10.1001/jamaoncol.2015.5475
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Cancer Communication in the Social Media Age

Abstract: Twitter, a social networking site, is transforming communication. 1 Effective use of Twitter might be one way to communicate with the public about cancer clinical trials and increase awareness and enrollment. 2 Studies 3 have described cancer content on Twitter but, to our knowledge, none have examined the use of Twitter to share information about cancer clinical trials or to recruit patients for studies. We conducted a content analysis of tweets about lung cancer, described dialogues specific to lung cancer c… Show more

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Cited by 74 publications
(62 citation statements)
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“…It is uniquely suited to foster engagement of patients, providers, scientists, patient advocates, and health policy leaders with similar interests and facilitate an informational support infrastructure online [17]; [18]; [19]; [20]; [21]. These communities allow all who are impacted by a particular disease to share their experiences.…”
Section: Benefitsmentioning
confidence: 99%
“…It is uniquely suited to foster engagement of patients, providers, scientists, patient advocates, and health policy leaders with similar interests and facilitate an informational support infrastructure online [17]; [18]; [19]; [20]; [21]. These communities allow all who are impacted by a particular disease to share their experiences.…”
Section: Benefitsmentioning
confidence: 99%
“…Moreover, the qualitative and quantitative relevance of tweets has been shown in various investigations, including analyses of the interests and feelings of the general population with respect to health/disease, the interactions between patients and doctors/health providers and the generation of the scientific impact of medical research in the news media. Furthermore, patient attitudes toward various medical topics, including vaccines, illnesses, pain, drug use, and both oncological and cardiovascular disease, have been analyzed [23][24][25][26][27][28][29][30][31]. Consequently, the analysis of distributed tweets by primary social media channels on mental health disease and the frequency of retweets generated may be effective tools for assessing social and individual interest toward psychiatric diseases.…”
Section: Introductionmentioning
confidence: 99%
“…Currently, approximately 12% of trials listed on clinicaltrials.gov are terminated early, more than one-half because of insufficient accrual. 4 Cooperative groups, in particular the Southwest Oncology Group (SWOG), were early adopters of using social media to increase awareness of their clinical trials. Social media offers a more widespread, rapid, and cost-effective means of recruitment using both passive and active methodology.…”
mentioning
confidence: 99%
“…2 Traditional methods of clinical trial recruitment can be passive (such as posting recruitment materials in the clinic so that patients can contact the study team) or active (in which the researchers directly approach the patient). 4 There are definitive concerns about using social media platforms to recruit patients onto clinical trials. The vast majority of Americans are online, with four-fifths using the Internet to acquire health-related information.…”
mentioning
confidence: 99%
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