Canadian domestic travel behaviour: A market segmentation study of rural shoppers

Carmichael, Barbara A.; Smith, Wayne W.

doi:10.1177/135676670401000405

Cited by 31 publications

(29 citation statements)

References 23 publications

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“…Half of the 'difference-seekers' and a little under half (47.2%) of the 'shoppers for cultural experience' visited the city mainly to experience a new culture while almost 56% of the 'reluctant shoppers' and more than 53% of the 'total shoppers' who classified themselves as 'pleasure tourists' decided to visit Istanbul for its historical and/or cultural sites. Our results resonate with previous findings by Andreu et al (2005), Carmichael, Smith (2004), D'Urso et al (2016 and Lopez-Guzman et al (2014) and are contrary to findings by Hu, Yu (2007).…”

Section: Differences Between Clusterssupporting

confidence: 86%

“…While other researchers argue that socio-demographic characteristics such as gender (Andreu, et al, 2005;Brida, et al, 2012;Hu, Yu, 2007;Rid, et al, 2014), age (Brida, et al, 2012;Carmichael, Smith, 2004;Lopez-Guzman, et al, 2014;Mody, et al, 2014;Rid, et al, 2014), education (Carmichael, Smith, 2004;D'Urso et al, 2013;Lopez-Guzman et al, 2014;Park, Yoon, 2009) or income (Andreu, et al, 2005;Brida, et al, 2012;Carmichael, Smith, 2004;D'Urso, et al, 2013;Lopez-Guzman, et al, 2014) could generate statistical- 13.6 (100.0) ly significant differences between tourist market segments we did not find evidence to support such claims (table 4).…”

Section: Differences Between Clusterscontrasting

confidence: 74%

“…Profiling rural shopping travelers, Carmichael and Smith (2004) found five relevant clusters based on the motivations of these travelers: "shopping vaca-tion", "short vacation", get-away and visiting friends", "outdoors and sports", and "long-vacation travelers". They concluded that age, sex and the level of activity in the area were meaningful variables the segment rural shopping travelers.…”

Section: Segmentation Of the Shopping Tourism Marketmentioning

confidence: 99%

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Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

Egresi¹

2017

Geographica Pannonica

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Previous research has indicated that shopping could make up for a significant part of the tourist experience and could provide significant benefits to destinations by contributing to local retail revenue and by generating many jobs. In order to design better marketing strategies, destination managers must understand what attracts tourists to a destination and makes them shop while there. However, tourists represent a heterogeneous group and subgroups of individuals are motivated to visit a destination for a variety of reasons. The primary purpose of this study is to segment tourist shoppers visiting Istanbul according to their motivation to shop. Five distinctive groups of 'product-focused shoppers', 'shoppers for cultural experience', 'reluctant shoppers', 'difference seekers' and 'total shoppers' were found and compared by the geographical origin of the tourists, their socio-demographic characteristics, travel characteristics and behaviour, primary motivation for the trip, activity participation and shopping preferences and attitudes. The findings indicate that destination marketers must develop their strategies and marketing products to address the heterogeneity of motivations underlying tourist shopping.

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Section: Differences Between Clusterssupporting

confidence: 86%

Section: Differences Between Clusterscontrasting

confidence: 74%

Section: Segmentation Of the Shopping Tourism Marketmentioning

confidence: 99%

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Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

Egresi¹

2017

Geographica Pannonica

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“…While a few studies have utilised secondary data to identify segments (e.g. Bonn et al, 2005;Carmichael & Smith, 2004;Cha et al, 1995;Seiler et al, 2002) the most common approach adopted in tourism segmentation studies is to develop tourist profiles for one destination using tourist surveys (e.g. Bloom, 2005;Horneman et al, 2002;Johns & Gyimothy, 2002;Sirakaya et al, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

Segmentation: A tourism stakeholder view

Tkaczynski¹,

Rundle‐Thiele²,

Beaumont³

2009

Tourism Management

147

102

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Tourism segmentation research has focused on (1) developing tourist segment profiles using primary and secondary tourist data and (2) understanding which segmentation bases can accurately predict future tourist behaviour. Researchers have not considered how tourism stakeholders are segmenting their tourist markets. This paper presents evidence to suggest that the use of combined segmentation variables to develop tourism profiles is warranted and that a 'one size fits all' approach is not suitable because different tourism stakeholders within a single destination attract different tourists.Furthermore, this research identified that the segments used by the destination marketing organisation failed to holistically describe the tourist groups using the different services provided by tourism stakeholders within a single destination.Destination marketing is complex involving many stakeholders each likely to be attracting different tourist segments and future research endeavours must acknowledge this complexity.

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“…Heung and Qu, 1998;Heung and Cheng, 2000;Law and Au, 2000;Turner and Reisinger, 2001;Wong and Law, 2003;Carmichael and Smith, 2004;Geuens et al, 2004;Lehto et al, 2004;Littrell et al, 2004;Yeung et al, 2004;Yoon-Jung et al, 2004;Yuksel, 2004;Rosenbaum and Spears, 2005;Yu and Littrell, 2005;Hseih and Chang, 2006;Swanson and Horridge, 2006;Hu and Yu, 2007). In addition, shopping as a leisure/hedonistic experience (Babin et al, 1994;Jones, 1999) is receiving increasing attention.…”

Section: Qualities Of the Environment Includementioning

confidence: 99%

Tourist shopping villages: exploring success and failure.

Murphy¹,

Moscardo²,

Benckendorff³

et al. 2007

Tourism Management: Analysis, Behaviour and Strategy

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This chapter explores the phenomenon of tourist shopping villages (TSVs) and the dimensions that contribute to their success by combining a traditional literature review with an expert knowledge mapping exercise. While shopping is seldom mentioned as a primary reason for travel, the activity is perhaps the most universal for tourists, and of great economic importance to local merchants. Creating comfortable and exciting shopping districts can entice tourists to visit and to extend their stay in the region. Many places around the world have developed into well-known tourist shopping destinations, whether by default or through deliberate planning. While tourist shopping can take many forms, this chapter is concerned with small tourist villages that base their appeal on retailing. TSVs are a growing phenomenon in many destinations and can be an important tool for regional development. The chapter draws on the work of Jansen-Verbeke (2000) and Getz (1994, 2000, 2006) to develop an initial framework for the systematic analysis of tourist shopping villages. The chapter includes an evaluation of 29 villages in Australia, New Zealand and Canada to explore factors relating to their perceived success. Onsite visits, rich photographic resources and the associated promotional materials offer a close inspection of the physical conditions of the settings, the activities available and the shopping styles and diversity. From this perspective, the perceived success of a tourist shopping village is strongly influenced by a well-developed heritage theme combined with the presentation of the village as larger in scale, tourist focused and tightly integrated. A successful village also is supported by regional distinctiveness in merchandise as well as regional food and wine. Accessibility and seasonality appear to have a minor influence on the success of shopping villages.

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Canadian domestic travel behaviour: A market segmentation study of rural shoppers

Cited by 31 publications

References 23 publications

Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

Segmentation: A tourism stakeholder view

Tourist shopping villages: exploring success and failure.

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