Can Website quality Moderate the Relationship between Information‐task‐fit and Electronic word of mouth?

Abstract

Information technology expertise has comprehensively revamped and made well recognized, the hospitality and tourism industry. Electronic businesses, which are different type of commercial business was constructed and established with the help of the internet, and this now affects the way clients react. The current research seeks to explore the effect of information‐task‐fit, on electronic word of mouth (eWOM) of users of Turkish airlines. Furthermore, the present study examines the moderating role of website quality on the aforementioned relationship. Six hundred and four usable questionnaires were obtained online within a 6 month period with the use of Google forms The current study used a quantitative and cross‐sectional type of research method. The anticipated interactions were estimated using structural equation modeling. All anticipated relationships were supported, with discernment that the availability of users required information on the website impacted them to engage in eWOM. As hypothesized, the quality of the website, moderated the relationship between information‐task‐fit (INTF) and eWOM. The consequences of the present research proposes comprehensions into maintaining and why not improving the website quality by making the website user friendly, so as to attract potential users and keep current users. This study's complete model is scare in the airline service literature. In consequence there should be an added research on the influence of information task fit website information and design on supposed service quality and internet word of mouth. Managers should also uphold an elevation website ethics by employing good professional website builders to attract their usage. This study offers inferences for airline website quality.

Helpfulness of online customer reviews for shopping goods and services: The perspective of signalling theory

“…Furthermore, some studies have been consistent with this finding (Dedeke, 2016; Tarkang et al., 2020). Online reviews on e‐commerce sites are resourceful and valuable information, and consumer perception may rise (Tarkang et al., 2022). As such, to enhance consumers’ experience via a useful online review, it is important to meet the consumers’ needs and wants.…”

“…If the electronic words-ofmouth information meets the users' task requirements, then they will regard it as useful (Leong et al, 2022). Moreover, preceding research by Tarkang et al (2020Tarkang et al ( , 2022 showed that when customers find the information they are looking for on a website and it meets their expectations, they perceive the website to be of high quality. As such, if online review information meets the demands of users, they tend to perceive that information as helpful.…”