“…A number of studies has looked at how Twitter is used in political discourse (Shogan, 2010;Waters and Williams, 2011;Burns and Eltham, 2009;Welpe, et al, 2009;Saalfeld and Dobmeier, 2012), advertising/PR (Schultz, et al, 2011), education (Junco, et al, 2011;Schroeder, et al, 2010;Dunlap and Lowenthal, 2009;Ebner and Maurer, 2008;Pauschenwein and Sfiri, 2011;Borau, et al, 2009), science and science communication, including conference tweeting (Mandavilli, 2011;Kieslinger, et al, 2011;Herwig, et al, 2009;Reinhardt, et al, 2009;Harley, et al, 2010) among others (e.g., Puotinen, 2011).…”