2015
DOI: 10.11114/smc.v3i2.1150
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Can We Keep Independent Hip-Hop Lowkey?: Using Content Analysis to Analyze Glocalization in Lowkey’s Lyrics

Abstract: Despite much literature on glocalization, independent hip-hop artist Lowkey has yet to be studied for his contributions to UK hip-hop. Through content analysis, this article examines Lowkey's lyrics to demonstrate how the process of glocalization is used to appropriate US hip-hop culture to address salient social issues both within the context of UK hip-hop culture and globally. Utilizing this approach, this article uncovers three themes: 1) addressing issues of capitalism both locally and globally, 2) expound… Show more

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“…My research also supports the expanding body of literature that analyzes the diaspora of hip-hop around the world. For example, indie Iraqi act Lowkey utilizes glocalization to address issues of race and class in his local community (Vito 2015b). Lowkey has since returned from a hiatus in 2011 to continue rapping about the current sociopolitical landscape in the UK.…”
Section: Research Implicationsmentioning
confidence: 99%
“…My research also supports the expanding body of literature that analyzes the diaspora of hip-hop around the world. For example, indie Iraqi act Lowkey utilizes glocalization to address issues of race and class in his local community (Vito 2015b). Lowkey has since returned from a hiatus in 2011 to continue rapping about the current sociopolitical landscape in the UK.…”
Section: Research Implicationsmentioning
confidence: 99%