Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

Oh, Jeyoung; Ki, Eyun-Jung

doi:10.1016/j.pubrev.2024.102469

Public Relations Review

2024

DOI: 10.1016/j.pubrev.2024.102469

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Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

Jeyoung Oh,

Eyun-Jung Ki

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Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

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References 104 publications

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