Can visual ambiguity facilitate design ideation?

Tseng, Winger Sei-Wo

doi:10.1007/s10798-016-9393-9

Cited by 9 publications

(5 citation statements)

References 28 publications

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“…In the Department of Industrial Design (or Product Design), the Transportation Design course was very novel and interesting for beginner students of AED. However, although proper ambiguity of constraint would be helpful for experienced designers, this is not the case for novice designers and beginners [30]. Therefore, the difference between learning about basic form generation in industrial design and AED should be clarified to build module or preparatory courses for beginner students of AED.…”

Section: Discussionmentioning

confidence: 99%

Difference between Learning Basic Form Generation and Automotive Exterior Design

Cheng

Tseng

2019

Education Sciences

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This study explores the correlation between learning about basic form factors and learning automotive exterior design (AED) for the first time. To help beginner AED students learn smoothly, we developed modular courses and proposed to teach basic form generation. Six modular assignments were developed for the courses on Form Theory and Transportation Design, and 22 and 20 students, respectively, completed all the assignments of each course. All students were guided to become familiar with the five form factors: proportion, contour, volume, surface, and detail. According to the student self-assessments and responses for the Form Theory course, students gained a statistically equivalent learning experience of form factors from the four assignments; however, they gained significantly different levels of understanding and confidence. There was also a significant difference in understanding form factors during AED clay modeling. Further, students considered that the last two assignments in the Form Theory course had a significantly stronger relationship with learning AED than the first two assignments did. These findings are conducive to ensuring improvements in the modular courses to help future students begin learning AED.

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Section: Discussionmentioning

confidence: 99%

Difference between Learning Basic Form Generation and Automotive Exterior Design

Cheng

Tseng

2019

Education Sciences

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“…At the same time, having more ambiguous stimuli also allows for less fixation and gives the designer a greater number and variety of design outputs. Designers often need to find more diverse ways to address the uncertainty presented by stimuli, leading to increased novelty in ideation (Benami and Jin, 2008;Tseng, 2018).…”

Section: Stimuli As a Source Of Inspiration In Ideationmentioning

confidence: 99%

Exploring the Impact of Generative Stimuli on the Creativity of Designers in Combinational Design

Han

2023

Proc. Des. Soc.

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The ideation process has a significant impact on the initial concept generation and final product creativity of the design. Visual stimuli play an important role in the process of innovative product design. With the increase in computing capability, generative design methods are widely implemented. In this paper, features of design targets and combinational objects in 2 combinational design tasks are fused using adversarial neural generative networks to form the generated stimuli. It is also used with combinational object pictures to investigate the impact on creativity in design ideation. The study invited designers to use and subjectively self-evaluate the two stimuli in a design task. Through analysis of participant data (n=20), the results showed that the generative stimuli had an advantage over the combinational image stimuli in terms of the smoothness of creativity in the design ideation of outcomes. And there is a positive correlation between designers' years of design education and their tendency to prefer generative stimuli. Based on the results obtained, ideas are provided for the study of the influence of visual and generative stimuli on the designer's ideation process.

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“…Regarding ambiguity, Tseng [8] has conducted an experiment to explore the influence of visual ambiguity on design ideation, where the ambiguous images used as stimulus were classified into high, moderate, and low ambiguity and subjects were asked to use the ideas suggested by the visual cues to design a novel table.…”

Section: 1mentioning

confidence: 99%

A Novel AI-Based Visual Stimuli Generation Approach for Environment Concept Design

Duan

Zhang

2022

Computational Intelligence and Neuroscience

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The nature of environment concept design is a visual-based issue, where designers need to find loads of visual stimuli to create the high-quality concept. This paper aims to introduce a novel AI-based method to automatically generate images as design inspiration for environment concept design. Through interviewing eight professionals, we discovered that acquiring the design stimulus with inspired “composition” in a short time is the prioritized need of designers. This paper takes spectacular ambience for example. Through testing six classic GAN model variants trained by a self-made data set, we selected qualified four models to generate black and white thumbnails as stimuli with spectacular ambience. Moreover, we conducted a qualitative study of the outputs of the four models in a manner that invite eight designers to discuss. Finally, we summarized five key factors that influence designers’ satisfaction with generated visual stimuli and discuss future directions that are worth studying.

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Can visual ambiguity facilitate design ideation?

Cited by 9 publications

References 28 publications

Difference between Learning Basic Form Generation and Automotive Exterior Design

Difference between Learning Basic Form Generation and Automotive Exterior Design

Exploring the Impact of Generative Stimuli on the Creativity of Designers in Combinational Design

A Novel AI-Based Visual Stimuli Generation Approach for Environment Concept Design

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