Can Videos on TikTok Improve Pap Smear Attitudes and Intentions? Effects of Source and Autonomy Support in Short-Form Health Videos

Kirkpatrick, Ciera E.; Lawrie, LaRissa L.

doi:10.1080/10410236.2023.2254962

Cited by 4 publications

(3 citation statements)

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“…Given that the respondents’ top reasons for health-related TikTok use were obtaining advice from others with the same disease or health condition, receiving social support from others, and gaining knowledge about a disease they had been diagnosed with, it is reasonable that the respondents would perceive both health professionals and general users as valuable sources of information. Prior research exploring the effects of communication sources on social media [ 9 ] has explained that both expert-type and peer-type sources provide value. While health professionals have formal training and credentialed experience, general users (eg, peers) can have a form of “experiential credibility” from their own personal experiences (such as that of living with a particular health condition) [ 9 , 27 ].…”

Section: Discussionmentioning

confidence: 99%

“…Prior research exploring the effects of communication sources on social media [ 9 ] has explained that both expert-type and peer-type sources provide value. While health professionals have formal training and credentialed experience, general users (eg, peers) can have a form of “experiential credibility” from their own personal experiences (such as that of living with a particular health condition) [ 9 , 27 ]. While most of the respondents had obtained health information from each of the 2 source types, their preference for obtaining health information from a health professional was significantly greater than their preference for obtaining health information from general users ( t 1025 =23.75; P <.001), and, in line with their preferences, the young women reported obtaining health information from health professionals on TikTok significantly more often than they reported obtaining health information from general users on TikTok ( t 1025 =8.13; P <.001).…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, with anyone being able to add credentials to their TikTok username, this could be problematic, especially given that credibility is hard to distinguish on social media. Users are more likely to rely on heuristic cues (such as the titles included in a username) to determine a user’s credibility [ 9 , 54 ]. The aforementioned findings also showed that the least frequently reported form of information verification was verifying the TikTok users’ qualifications or credentials, further illustrating that this could be vastly problematic.…”

Section: Discussionmentioning

confidence: 99%

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TikTok as a Source of Health Information and Misinformation for Young Women in the United States: Survey Study

Kirkpatrick,

Lawrie

2024

JMIR Infodemiology

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Background TikTok is one of the most-used and fastest-growing social media platforms in the world, and recent reports indicate that it has become an increasingly popular source of news and information in the United States. These trends have important implications for public health because an abundance of health information exists on the platform. Women are among the largest group of TikTok users in the United States and may be especially affected by the dissemination of health information on TikTok. Prior research has shown that women are not only more likely to look for information on the internet but are also more likely to have their health-related behaviors and perceptions affected by their involvement with social media. Objective We conducted a survey of young women in the United States to better understand their use of TikTok for health information as well as their perceptions of TikTok’s health information and health communication sources. Methods A web-based survey of US women aged 18 to 29 years (N=1172) was conducted in April-May 2023. The sample was recruited from a Qualtrics research panel and 2 public universities in the United States. Results The results indicate that the majority of young women in the United States who have used TikTok have obtained health information from the platform either intentionally (672/1026, 65.5%) or unintentionally (948/1026, 92.4%). Age (959/1026, 93.47%; r=0.30; P<.001), education (959/1026, 93.47%; ρ=0.10; P=.001), and TikTok intensity (ie, participants’ emotional connectedness to TikTok and TikTok’s integration into their daily lives; 959/1026, 93.47%; r=0.32; P<.001) were positively correlated with overall credibility perceptions of the health information. Nearly the entire sample reported that they think that misinformation is prevalent on TikTok to at least some extent (1007/1026, 98.15%), but a third-person effect was found because the young women reported that they believe that other people are more susceptible to health misinformation on TikTok than they personally are (t1025=21.16; P<.001). Both health professionals and general users were common sources of health information on TikTok: 93.08% (955/1026) of the participants indicated that they had obtained health information from a health professional, and 93.86% (963/1026) indicated that they had obtained health information from a general user. The respondents showed greater preference for health information from health professionals (vs general users; t1025=23.75; P<.001); the respondents also reported obtaining health information from health professionals more often than from general users (t1025=8.13; P<.001), and they were more likely to act on health information from health professionals (vs general users; t1025=12.74; P<.001). Conclusions The findings suggest that health professionals and health communication scholars need to proactively consider using TikTok as a platform for disseminating health information to young women because young women are obtaining health information from TikTok and prefer information from health professionals.

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Section: Discussionmentioning

confidence: 99%