Can Substitutes Reduce Future Demand for Wildlife Products: A Case Study of China’s Millennial Generation

Rock, Katherine I.; MacMillan, Douglas C.

doi:10.1007/s10745-021-00279-0

Cited by 6 publications

(3 citation statements)

References 37 publications

(62 reference statements)

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“…For example, more than half of consumers agreed that gill plates had substitutes in Western medicine, Chinese medicine, or other health products (Figure 2). This suggests that for many consumers, gill plate demand may exhibit a higher demand elasticity (Appendix S2) than other wild animal products, such as ivory, that are regarded to have few substitutes and exhibit inelastic demand (Do et al., 2021; Rock & MacMillan, 2022).…”

Section: Discussionmentioning

confidence: 99%

Consumer characteristics and preferences for mobulid gill plates in China

Zhou,

Yang,

Miao

et al. 2024

Conservation Biology

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Mobulid species are endangered globally, and the market trade for gill plates is believed to be a major threat. Successful conservation and the sustainable use of mobulids therefore require an objective understanding of consumer characteristics and preferences for gill plates. Previous studies focused on qualitative descriptions, and reliable quantitative analyses are currently lacking. We used a latent class choice experiment method and a semistructured questionnaire to provide important new quantitative information about gill plate consumer characteristics and the heterogeneous nature of demand for gill plates. From May to July 2019, we conducted a field study in Guangzhou, the primary consumption hub for mobulid gill plates in mainland China. Utilizing a simple random sampling method, we engaged in face‐to‐face interviews with 428 consumers of gill plates in the major trading markets in Guangzhou. Our results showed that 59.8% of consumers of gill plates were over 40 years old, 62.6% were female, 80.7% had annual household incomes of <200,000 yuan, and 84.5% recognized the medical and health value of gill plates and purchased them. About seventy‐two percent of consumers preferred to purchase imported and less expensive gill plates from unprotected species, but they had a strong preference for large gill plates from protected species, such as Mobula birostris. This contradiction arose from consumers’ lack of knowledge of mobulids and their conservation status. We found, for example, female consumers over 40 years old had the least understanding of conservation status of mobulid species and the link between size of gill plates and rarity of mobulids. This suggests there may be opportunities to promote mobulid conservation through education and marketing targeted at this demographic. Consumers who had a positive preference for gill plates from protected species (regardless of price) (10%) may be harder to influence. Overall, we believe education alone is not enough and that the conservation of mobulids would benefit from an integrated approach that involves conservation education and strengthened trade regulations, such as the introduction of traceability systems and a stiffer legal framework for consumption of protected species.

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Section: Discussionmentioning

confidence: 99%

Consumer characteristics and preferences for mobulid gill plates in China

Zhou,

Yang,

Miao

et al. 2024

Conservation Biology

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“…The development of TCM towards being more evidently proven and the cultivation of sustainability in the industry through green practices have been encouraging though appear challenging under current conditions [51][52][53][54][55], due to the complexity of TCM theories and concepts which makes TCM less readily to be understood and accepted by many [56,57]. The uncovering and development of new ideas and biology systems will be beneficial to the verification of TCM values in modern sciences [55,58].…”

Section: Moving Towards Green In Tcmmentioning

confidence: 99%

Green Practices and Innovations of Traditional Chinese Medicine (TCM) Industry in Singapore: Idea Worth Sharing

Tan

Omar

2022

Sustainability

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TCM health benefits and pressure to thrive TCM businesses while taking care of the sustainability of resources has challenged the TCM industry to produce more with less. It is of interest to know how TCM businesses innovate to sustainability through green practices. By capturing the perspectives of TCM organizational stakeholders on practices to minimize the negative impacts on the local environment by TCM enterprises (clinics) in Singapore from the lens of a qualitative exploratory study, the present study explored the presence of green practices and innovations of TCM organizational stakeholders though it is less clear whether these engagements are conducted out of the intention to be green, as these are daily practices at TCM clinics. The phenomenological approach was applied to examine the lived experiences of study participants who work or had worked at TCM clinics in Singapore. The highlights of the paper stressed inadequate focus on green practices at the organizational level to achieve sustainable development targets of TCM industry in Singapore, despite the existence of self-awareness at the individual level to protect the environment. The findings can be building blocks for future research on green and policy making. Green practices and innovations to stay healthy while protecting the environment, with more sensible choices, can bring differences to humans’ lives.

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“…or general conditions for the good or service produced and is able to satisfy the imagined needs of the consumer. (Rock, MacMillan, 2022); however, it is important to ensure the quality of venison in the long term as well. In food production, processing, packaging and distribution can increase or decrease the quality of agricultural products, and it should be especially emphasized that on many deer farms, the deer are harvested by being shot from a distance in the field.…”

Section: Introductionmentioning

confidence: 99%

Changes in venison quality important to the consumer during venison harvesting and storage

Proskina,

Valdovska,

Cerina

2023

Economic Science for Rural Development

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Food quality is a set of characteristics of the food product that can be evaluated for each kind of food. Several characteristics are identified for each of them: degree of freshness, energy value, amounts of protein, vitamins, micro- and macronutrients as well as various additives etc. However, the main characteristics of quality food of animal origin relate to its healthiness and safety for the consumer. From the perspective of a producer, quality represents specific characteristics to be achieved by the producer, and product quality is one of the basic elements of economic development to produce competitive products. Food production and processing, especially food of animal origin, is a complicated process that involves several stages and production process deviations affected by risk factors, and the elimination of the deviations is usually associated with significant financial expenses. Risk factors can appear at one or more stages and pass from one production stage to another, thereby negatively affecting the subsequent stages and the final product. In the production of venison, one of the groups of risk factors relates to venison harvesting, pre-processing and storage. Properly processed venison is usually clean and its microbiological contamination is not high, while non-compliance with venison storage requirements as well as bacterial contamination of venison in case of the non-compliance with storage requirements should be considered as a cause of possible materialization of some risks. Therefore, the present research aims to identify changes in venison quality important to the consumer during venison harvesting and storage. Microbiological control of venison is an important factor that affects the quality of the product, its shelf life and, in the long term, the competitiveness of the enterprise in the market. The research has found that venison could be stored for 45 to 50 days in vacuum packaging at a temperature of +3 to +4 ̊C, provided that all the hygiene requirements are met during venison processing, which makes it possible not only to sell the product in the domestic market but also export the fresh venison.

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Can Substitutes Reduce Future Demand for Wildlife Products: A Case Study of China’s Millennial Generation

Cited by 6 publications

References 37 publications

Consumer characteristics and preferences for mobulid gill plates in China

Consumer characteristics and preferences for mobulid gill plates in China

Green Practices and Innovations of Traditional Chinese Medicine (TCM) Industry in Singapore: Idea Worth Sharing

Changes in venison quality important to the consumer during venison harvesting and storage

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