Can Sport Events “Service” Sport Participation?

Abstract

Many bids for sporting events, large and small, claim that the event will promote active participation in sport, but there is little scientific evidence to support this claim. This chapter examines whether, and to what extent, sporting events of various sizes can influence sport participation and which factors are important to increase the effect of sporting events on participation in sport. We present a model to leverage sport events for participation, as well as an event leveraging framework. We conclude that building capacity in local sport clubs is needed, so that they can include events into their current marketing mix to attract new participants in their sport.

Mega sporting events and their socio-economic impact: Case study of the 2022 FIFA World Cup

“…In order to host this major competition, countries have to undergo a rigorous process of preparations including technical infrastructure and hosting training camps for the international visitors on their national soil. Taks (2020) studied the economic scope of major sport events with reference to their social impact and the result of this research would be a comprehensive analysis of what it would cost governments and how much income they could expect to generate through this investment. Ramasamy et al (2022) looked at the social and economic impact of this major sporting event held every four years, coming to the conclusion that its success rely heavily on how well it meets local demands, such as creating a better quality of life for residents across host cities and nations (Silva, 2022).…”

“…The FIFA World Cup is a prestigious event that attracts many visitors, media coverage and investments. It has become a reference for the level of football games in the international stage (Taks, 2020). In large cities, new airports as well as new several public transportation systems have been built.…”