Abstract:Online platforms can help public information campaigns reach target audiences who are unlikely to engage with content distributed via traditional media. This paper adds to this emergent literature, as the first study of the Ending the Harm campaign, which is designed to change public discourse about paramilitary-style attacks in Northern Ireland. Campaign effects were explored through interviews ( N = 7) conducted with key stakeholders, as well as the results of a quantitative survey of residents ( N = 805… Show more
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