Can social media encourage diabetes self-screenings? A randomized controlled trial with Indonesian Facebook users
Manuela Fritz,
Michael Grimm,
Ingmar Weber
et al.
Abstract:Nudging individuals without obvious symptoms of non-communicable diseases (NCDs) to undergo a health screening remains a challenge, especially in middle-income countries, where NCD awareness is low but the incidence is high. We assess whether an awareness campaign implemented on Facebook can encourage individuals in Indonesia to undergo an online diabetes self-screening. We use Facebook’s advertisement function to randomly distribute graphical ads related to the risk and consequences of diabetes. Depending on … Show more
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