2021
DOI: 10.1108/ijssp-05-2021-0122
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Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

Abstract: PurposeDuring the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures.Design/methodology/approachData from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis.FindingsThis anal… Show more

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Cited by 17 publications
(16 citation statements)
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“…In the recent decades, information and communication technologies have been important instruments that support governmental policies and decision-making processes and enhance the outreach of risk communication messages, especially during the time of a crisis like COVID-19 pandemic (Ar and Abbas, 2020; Shen et al , 2018). In the digital age, internet can spread useful information to a large audience, but it is also a good source of spreading fake news, rumors or misinformation that may spread panic to the public, influence their opinions or decisions and, thus, hinder the anti-pandemic efforts (Radu, 2020; Thanh and Tung, 2021). Therefore, mainstream risk communication through different channels was a core solution to tackle the infodemic problem and provided the public with accurate information, thereby improving their knowledge and shaping their behavior (Duong et al , 2020; Wong and Sam, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…In the recent decades, information and communication technologies have been important instruments that support governmental policies and decision-making processes and enhance the outreach of risk communication messages, especially during the time of a crisis like COVID-19 pandemic (Ar and Abbas, 2020; Shen et al , 2018). In the digital age, internet can spread useful information to a large audience, but it is also a good source of spreading fake news, rumors or misinformation that may spread panic to the public, influence their opinions or decisions and, thus, hinder the anti-pandemic efforts (Radu, 2020; Thanh and Tung, 2021). Therefore, mainstream risk communication through different channels was a core solution to tackle the infodemic problem and provided the public with accurate information, thereby improving their knowledge and shaping their behavior (Duong et al , 2020; Wong and Sam, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…Community-oriented support in rural areas is similar to existing successful risk communication efforts shared in scholarly work (Adebisi et al, 2021;Tam et al, 2021). There was also successful community engagement where bottom-up communication took place in Kerala, Vietnam, and Singapore, covering developing and developed countries (Adebisi et al, 2021;Tam et al, 2021;Thanh, 2021). This community engagement allows trusted communication, including unheard voices toward the top hierarchy, and can effectively manage risk in a situation such as a pandemic, as suggested by the WHO (World Health Organization, 2021).…”
Section: Discussionmentioning
confidence: 75%
“…With access to real-time information in this pandemic crisis, unverified information and a spike in social media rumors have somehow create a new breed of fear [ 19 , 20 , 21 ]. In addition to the wide and common role of the press and social media in spreading the Vietnamese government’s information related to COVID-19 pandemic in delivering risk communication messages to the public, the fake news phenomenon has been emerging substantially since the crisis impact of the COVID-19 pandemic [ 22 ]. Therefore, hospital healthcare workers being influenced by the community can also be understood as the exposure to negative risk communication.…”
Section: Discussionmentioning
confidence: 99%