Can proximity technologies impact on organisation business model? An empirical approach

Many innovations result from firms following theories and models of innovation such as disruptive innovation, blue ocean innovation, etc. Yet, there are many other innovations that are not developed through these models and rather stem from technological pushes and research and development efforts. The commercial success of these innovations is contingent upon existence of a good fit between the technological innovation and the accompanying business model. To date, this fit has been mostly sought through trials and errors. In this paper, we develop a framework for analytically choosing and aligning two important components of the business model — value proposition and target market — to fit the technological innovations. We illustrate the framework using case examples of products in the market.

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The Innovation Value Canvas: A Guide to Defining Value Propositions and Target Customers for Commercialization of Technological Innovations

MahdaviMazdeh

Falkenberg

Stackhouse

2019

Int. J. Innov. Mgt.

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Can proximity technologies impact on organisation business model? An empirical approach

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The Innovation Value Canvas: A Guide to Defining Value Propositions and Target Customers for Commercialization of Technological Innovations

The Innovation Value Canvas: A Guide to Defining Value Propositions and Target Customers for Commercialization of Technological Innovations

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