Can Professionals Resist Cognitive Bias Elicited by the Visual System? Reversed Semantic Prime Effect and Decision Making in the Workplace: Reaction Times and Accuracy

Abstract

Information that comes from the environment reaches the brain-and-body system via sensory inputs that can operate outside of conscious awareness and influence decision processes in different ways. Specifically, decision-making processes can be influenced by various forms of implicit bias derived from individual-related factors (e.g., individual differences in decision-making style) and/or stimulus-related information, such as visual input. However, the relationship between these subjective and objective factors of decision making has not been investigated previously in professionals with varying seniority. This study explored the relationship between decision-making style and cognitive bias resistance in professionals compared with a group of newcomers in organisations. A visual “picture–picture” semantic priming task was proposed to the participants. The task was based on primes and probes’ category membership (animals vs. objects), and after an animal prime stimulus presentation, the probe can be either five objects (incongruent condition) or five objects and an animal (congruent condition). Behavioural (i.e., accuracy—ACC, and reaction times—RTs) and self-report data (through the General Decision-Making Scale administration) were collected. RTs represent an indirect measure of the workload and cognitive effort required by the task, as they represent the time it takes the nervous system to receive and integrate incoming sensory information, inducing the body to react. For both groups, the same level of ACC in both conditions and higher RTs in the incongruent condition were found. Interestingly, for the group of professionals, the GDMS-dependent decision-making style negatively correlates with ACC and positively correlates with RTs in the congruent condition. These findings suggest that, under the incongruent decision condition, the resistance to cognitive bias requires the same level of cognitive effort, regardless of seniority. However, with advancing seniority, in the group of professionals, it has been demonstrated that a dependent decision-making style is associated with lower resistance to cognitive bias, especially in conditions that require simpler decisions. Whether this result depends on age or work experience needs to be disentangled from future studies.