2020
DOI: 10.1016/j.ajp.2020.102123
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Can #PlayOurpartTogether help prevent miscommunication?

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Cited by 6 publications
(2 citation statements)
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“…The gaming industry's '#PlayApartTogether' campaign was a promotional campaign that involved special events and rewards to encourage people to play video games at home as part of physical distancing measures to halt the spread of the virus (Balhara & Chandiok, 2020). However, the media and some scholars misinterpreted the campaign as a partnership with WHO.…”
Section: Discussionmentioning
confidence: 99%
“…The gaming industry's '#PlayApartTogether' campaign was a promotional campaign that involved special events and rewards to encourage people to play video games at home as part of physical distancing measures to halt the spread of the virus (Balhara & Chandiok, 2020). However, the media and some scholars misinterpreted the campaign as a partnership with WHO.…”
Section: Discussionmentioning
confidence: 99%
“…For example, the game industry can make individuals use their products more often by emphasizing various addictive factors such as gambling and sexually provocative games (Rosenkranz, M€ uller, Dreier, Beutel, & W€ olfling, 2017;Wardle, 2019). In addition, the game industry has recently tried to maximize profits from game sales by spreading a false message thatWHO is holding a joint campaign called "TakeApartTogether" with the game industry to encourage social distancing to cope with the COVID-19 pandemic (Balhara & Chandiok, 2020).…”
Section: From the Perspective Of The Balance Between "Industrial Interests" And "Societal Responsibilities"mentioning
confidence: 99%