Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy

Lv, Linxiang; Huang, Minxue

doi:10.1080/00913367.2022.2109082

Cited by 10 publications

(1 citation statement)

References 68 publications

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“…The main finding of our study is that an appeal to potential donors to donate money to an existing charity (Trees for All) is more effective when informal rather than formal second-person pronouns are used in Dutch, particularly for altruistic people. Our results contribute to the literature that aligns nonprofit organizations' communications with donor characteristics to increase their helping behavior (Kolhede and Gomez-Arias 2022;Lv and Huang 2024). Generic uses of second-person pronouns are known to promote resonance between people and ideas (Orvell et al 2020).…”

Section: Discussionmentioning

confidence: 53%

You Can Help Us! The Impact of Formal and Informal Second-Person Pronouns on Monetary Donations

Sadowski,

de Hoop,

Meijburg

2024

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Does it matter whether charitable organizations address potential donors with an informal or formal second-person pronoun in their appeal to donate money? This study shows that it does indeed make a difference. Using an informal pronoun of address can have a positive effect on intentions to donate money. An online experiment (n = 220) found that a charitable appeal to potential donors was more effective when an informal rather than a formal second-person pronoun was used in Dutch, particularly for altruistic people. We discuss the potential explanations of this effect, concentrating on the association between the informal pronoun of address and perceived closeness, and the generic versus deictic reference of informal pronouns of address in Dutch.

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Section: Discussionmentioning

confidence: 53%

You Can Help Us! The Impact of Formal and Informal Second-Person Pronouns on Monetary Donations

Sadowski,

de Hoop,

Meijburg

2024

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Cross‐media synergies between TV news media and social media in charitable crowdfunding

Dehdashti,

Namin,

Ketron

2024

J of Consumer Behaviour

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Current methods of creating awareness about charitable crowdfunding campaigns are mostly within online platforms (e.g., social media). However, TV news media continue to feature causes calling for donations, raising the question of whether TV media contribute to the success of charitable crowdfunding. This research measures the effect of TV news media alongside social media on charitable crowdfunding campaigns using secondary data scraped from a popular crowdfunding site. We find that campaigns shared on TV and social media (vs. social media alone) generate more funding and have more donors but take a significantly larger time to reach their target. Thus, in the context of charitable crowdfunding, there may be a tradeoff between volume of donations and donors and the speed at which campaigns conclude.

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Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping

Kamoonpuri,

Sengar

2024

J of Consumer Behaviour

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The conversational, social and intelligent capabilities of Artificial Intelligence (AI) enabled voice assistants (VAs) to assist humans have grown. However, their use still remains limited for complex tasks such as shopping. While some studies find that consumers are willing to use them, others report negative reactions that lead to rejection, especially for complex activities. This study aims to bridge the gap between the dichotomous streams of literature by investigating the overall attitude towards the use of AI VAs for a multi‐step task that is, shopping. We first identify 27 attitudinal criteria through a comprehensive literature review in light of the Uncanny Valley Theory and the Self Determination Theory. The criteria are organized using the cognitive, affective and conative framework of attitude, and ranked using the Fuzzy Analytical Hierarchy Process. Sensitivity analysis is done to affirm the robustness of the framework. Findings reveal that the behavioral intentions to use (conative criteria) are the strongest, followed by feelings evoked during use (affective criteria), followed by beliefs people hold regarding AI VAs (cognitive criteria). Intention to use AI voice assistants during all stages of the purchase journey takes precedence over negative feelings such as loss of control, unfulfillment and vulnerability. This study reconciles the existing stream of literature on conversational AI and provides managerial implications based on the dimensions of attitude.

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Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy

Cited by 10 publications

References 68 publications

You Can Help Us! The Impact of Formal and Informal Second-Person Pronouns on Monetary Donations

You Can Help Us! The Impact of Formal and Informal Second-Person Pronouns on Monetary Donations

Cross‐media synergies between TV news media and social media in charitable crowdfunding

Love it or hate it? Deconstructing consumers' attitudes towards AI enabled voice shopping

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