Can passive touch be better than active touch? A comparison of active and passive tactile maze learning

Richardson, Barry Lund; Wuillemin, Dianne Beryl; Mackintosh, Gail J.

doi:10.1111/j.2044-8295.1981.tb02194.x

Cited by 38 publications

(28 citation statements)

References 3 publications

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“…Interestingly, similar controversial results can also be WU AND LIN Psychology & Marketing DOI: 10.1002/mar found in empirical studies of control and life quality (Burger, 1989;Mills, 1979;Richardson et al, 1981;Schulz, 1976;. Shapiro et al proposed the concept of "match" to explain the controversial results (Evans et al, 1993;Shapiro et al, 1996).…”

Section: Information Controlmentioning

confidence: 75%

“…Because these resources are limited in the working memory, and people perform two tasks simultaneously when given information control (i.e., seeking target information and information control), the cognitive resources of information processing are reduced (Broadbent, 1971;March, 1978;Treisman, 1969). Therefore, the performance of information processing should deteriorate due to information control (Richardson, Wuillemin, & McKintosh, 1981).…”

Section: Information Controlmentioning

confidence: 99%

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The quality of consumers' decision-making in the environment of e-commerce

Wu¹,

Lin²

2006

Psychol. Mark.

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It is very important that e-commerce practitioners leverage the technological power (e.g., information control) of the Internet in order to provide consumers with the information they need to make purchasing decisions. In this study, it is hypothesized that, to improve decision-making quality, the degree of information control should be matched to the degree of expertise of consumers. The experiment method was used to test the hypothesis, and 120 student subjects voluntarily participated in the experiment. The empirical results of the study show that experts perform better at decision making in highinformation conditions, whereas novices perform better in low-control conditions. The results of this research strongly support the match hypothesis of information control. © 2006 Wiley Periodicals, Inc.Since commercialization of the Internet in the mid-1990s, business activities on this medium have flourished, and it has become an essential information tool for people. However, the Internet has a unique way of presenting information. How people use this tool to search and process information, and then make purchasing decisions, has therefore become

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Section: Information Controlmentioning

confidence: 75%

Section: Information Controlmentioning

confidence: 99%

The quality of consumers' decision-making in the environment of e-commerce

Wu¹,

Lin²

2006

Psychol. Mark.

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“…N. Wilson, Foreman, Gillett, & Stanton, 1997) have found no difference between active and passive participants. Finally, in studies on searching for structure in 3D data (Marchak & Zulager, 1992) and tactile maze learning (Richardson, Wuillemin, & MacKintosh, 1981), participants who were given active control were found to perform worse than passive participants. Even within a single study, different comparisons of active and passive conditions have sometimes produced apparently contradictory results (Attree et al, 1996;Christou & Bülthoff, 1999;P.…”

Section: Previous Findings On Interactivitymentioning

confidence: 99%

Spatial Reasoning With External Visualizations: What Matters Is What You See, Not Whether You Interact

et al. 2008

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Three experiments examined the effects of interactive visualizations and spatial abilities on a task requiring participants to infer and draw cross sections of a three-dimensional (3D) object. The experiments manipulated whether participants could interactively control a virtual 3D visualization of the object while performing the task, and compared participants who were allowed interactive control of the visualization to those who were not allowed control. In Experiment 1, interactivity produced better performance than passive viewing, but the advantage of interactivity disappeared in Experiment 2 when visual input for the two conditions in a yoked design was equalized. In Experiments 2 and 3, differences in how interactive participants manipulated the visualization were large and related to performance. In Experiment 3, non-interactive participants who watched optimal movements of the display performed as well as interactive participants who manipulated the visualization effectively and better than interactive participants who manipulated the visualization ineffectively. Spatial ability made an independent contribution to performance on the spatial reasoning task, but did not predict patterns of interactive behavior. These experiments indicate that providing participants with active control of a computer visualization does not necessarily enhance task performance, whereas seeing the most task-relevant information does, and this is true regardless of whether the task-relevant information is obtained actively or passively.

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“…For example, in a mazelearning study, Richardson et al (1981) found that participants who were required to define their pattern of maze learning and to play the game performed worse than those who only played the game; apparently, handling two challenging tasks concurrently exceeded available cognitive resources and diminished performance. Along the same lines, customers perform two tasks in an SST process: (1) they cognitively comprehend the content and consequences of service choices, such as the terms and charges of a service delivery, and (2) they behaviorally manage the sequence of message navigation and configure the service procedure to achieve their desired outcomes.…”

Section: Effects Of Combined-feature Designmentioning

confidence: 97%

Self-service technology effectiveness: the role of design features and individual traits

Zhu

Nakata

Sivakumar

et al. 2007

J. of the Acad. Mark. Sci.

154

102

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Self-service technologies (SSTs), such as in-store kiosks, are increasingly prevalent and becoming a critical component of marketing. Researchers and practitioners alike have recognized the need to understand the effectiveness of these computer-based innovations for self-services-in particular, how to strengthen customers' perceived control over and evaluations of SSTs. Drawing on the resource-matching theory and the technology-based services and self-services literature, the authors hypothesize the interactive effects of two SST design features-namely, comparative information and interactivity-on customers' perceived control and interface evaluations. The authors then propose that the interaction pattern is further moderated by two individual traits: prior experience and technology readiness. The hypotheses are tested in two separate computer-based experiments with representative samples of the general U.S. population in a shopping environment. The findings support the hypotheses, enhancing knowledge in this emerging domain and providing important implications for managers and researchers.

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Can passive touch be better than active touch? A comparison of active and passive tactile maze learning

Cited by 38 publications

References 3 publications

The quality of consumers' decision-making in the environment of e-commerce

The quality of consumers' decision-making in the environment of e-commerce

Spatial Reasoning With External Visualizations: What Matters Is What You See, Not Whether You Interact

Self-service technology effectiveness: the role of design features and individual traits

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