Can Online Polls Produce Accurate Findings?

Kellner, Peter

doi:10.1177/147078530404600102

Cited by 40 publications

(29 citation statements)

References 1 publication

(1 reference statement)

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“…Those advocating the use of non-probability samples sometimes assert that established methodologies (such as probability sampling) are undermined by inevitably low response rates (e.g., Gosling et al 2004: 99;Kellner 2004). The evidence reported here showing no relation of completion rates to accuracy across non-probability samples reinforces the notion that such criticisms are misdirected.…”

supporting

confidence: 58%

“…Conclusion (1) is useful because probability sample surveys routinely come under attack, being accused of inaccuracy (e.g., Kellner 2004). Such assertions may sometimes be motivated because a survey's result is not in keeping with what an individual or organization wants to believe is true of the population and may sometimes be motivated by organizations that wish to unseat probability sampling methodology with an alternative approach to social measurement.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Physicians' Views of the Massachusetts Health Care Reform Law — A Poll

SteelFisher¹,

Blendon²,

Sussman³

et al. 2009

N Engl J Med

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This study compared the accuracy of surveys of probability samples of American adults with surveys of non-probability samples of people who volunteer to do surveys for money or prizes. Data from one Random Digit Dialing (RDD) telephone survey, one Internet survey of a probability sample recruited by RDD, and seven Internet surveys of non-probability samples were compared against benchmarks to assess accuracy. The probability sample surveys were consistently more accurate than the non-probability sample surveys, even after post-stratification with demographics. With the non-probability sample surveys, post-stratification improved the accuracy of some measures and decreased the accuracy of other measures, and post-stratification improved the overall accuracy of some surveys while decreasing the overall accuracy of others.These results suggest caution before asserting or presuming that non-probability samples yield data that are as accurate or more accurate than data obtained from probability samples.

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supporting

confidence: 58%

Section: Discussionmentioning

confidence: 99%

Physicians' Views of the Massachusetts Health Care Reform Law — A Poll

SteelFisher¹,

Blendon²,

Sussman³

et al. 2009

N Engl J Med

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“…Proponents of traditional telephone or face-to-face survey methods argue that biases in sampling may be introduced if the panel is selected over the Internet (access to those who are more technologically aware, away from the poor, or employed in certain jobs) (10). Online polling firms can point to flaws in traditional surveys such as telephone surveys being biased toward those who are home at the right time, excluding those who use mobile phones as their main telephone, and that people tend to conceal responses when traditional survey methods are used (11). All surveys seek to correct their samples for nonresponse bias to ensure a representative sample.…”

Section: Survey Designmentioning

confidence: 99%

American Exceptionalism? Similarities and Differences in National Attitudes Toward Energy Policy and Global Warming

Reiner

Curry

Figueiredo

et al. 2006

Environ. Sci. Technol.

110

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Despite sharp differences in government policy, the views of the U.S. public on energy and global warming are remarkably similar to those in Sweden, Britain, and Japan. Americans do exhibit some differences, placing lower priority on the environment and global warming, and with fewer believing that "global warming has been established as a serious problem and immediate action is necessary". There also remains a small hard core of skeptics (<10%) who do not believe in the science of climate change and the need for action, a group that is much smaller in the other countries surveyed. The similarities are, however, pervasive. Similar preferences are manifest across a wide range of technology and fuel choices, in support of renewables, in research priorities, in a basic understanding of which technologies produce or reduce carbon dioxide (or misunderstandings in the case of nuclear power), and in willingness to pay for solving global warming.

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“…There is no perfect option, and no consensus regarding which is the best approach. This means that the Otávio Bandeira De Lamônica Freire, Diego dos Santos Vega Senise, Walney Barbosa dos Reis e Heder Seiti Ono reliability of online methods cannot be judged appropriately in comparison with traditional research (Kellner, 2004). In other words, both techniques have their pros and cons, and it falls to researchers to choose the one that is best suited to their purposes.…”

Section: Final Considerationsmentioning

confidence: 99%

#Step @by #Step: recommendations for the development of high quality online research

Freire¹,

Senise²,

Reis³

et al. 2017

GeT

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O presente estudo tem como objetivo discutir e apresentar as principais premissas para garantir a qualidade de pesquisas online. O método utilizado foi a revisão do estado da arte da literatura internacional acerca do tema. As principais conclusões apontam para um conjunto de prós e contras em relação às coletas off-line, demonstrando não haver superioridade de nenhuma das duas técnicas. Os principais aprendizados e melhores práticas são apresentados nas seguintes categorias: concepção da pesquisa, representatividade das amostras, design de questionários e qualidade dos dados.

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Can Online Polls Produce Accurate Findings?

Cited by 40 publications

References 1 publication

Physicians' Views of the Massachusetts Health Care Reform Law — A Poll

Physicians' Views of the Massachusetts Health Care Reform Law — A Poll

American Exceptionalism? Similarities and Differences in National Attitudes Toward Energy Policy and Global Warming

#Step @by #Step: recommendations for the development of high quality online research

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