Can negative emotion of task-irrelevant working memory representation affect its attentional capture? A study of eye movements

Yue-Sheng, Huang; Bao, Zhang; Fan, Xueli; Huang, Jie

doi:10.3724/sp.j.1041.2021.00026

Cited by 1 publication

(1 citation statement)

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“…Setting a significance level of α = 0.05, estimated power of 1-β = 0.80 (requiring more than 0.8, Faul et al, 2007 ; Taylor and Noseworthy, 2020 ), and medium effect size f = 0.25 (small: f = 0.1, medium: f = 0.25, large: f = 0.4) as the standards to calculate the minimum sample size of the effects (main effects and interaction effects) of all factors. This setting refers to previous similar experiments ( Huang et al, 2021 ; Miao et al, 2021 ), and the result was 128. Considering the possibility of participants not responding seriously in the experiment and the requirement of a greater estimated power, more participants were selected.…”

Section: Methodsmentioning

confidence: 99%

Make “Incongruent” to Be “Excellent”: Fluid Compensation in Extremely Incongruent New Products

et al. 2022

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Under fierce market competition, firms are accelerating the pace of product innovation, which may bring extremely incongruent new products. Generally, consumers are unfamiliar with extreme incongruence, resulting in passive product evaluation and a low success rate. This study draws on the meaning maintenance model of fluid compensation theory to examine how extremely incongruent new products influence product evaluation. Three experiments indicate that consumers’ product evaluation of extremely incongruent new products is significantly lower than that of congruent products, and it can be notably improved by three ways of fluid compensation. The findings revealed that anxiety moderates the relationship between extremely incongruent new products and product evaluations, and further self-esteem moderates the relationship on the main effects. Overall, our research reconciles divergent findings on the effect of extremely incongruent new products on the effects of product evaluation and further provides rich managerial implications for product innovation management.

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