Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements

Feng, Wenting; Tu, Rungting; Hsieh, Pei-Shan

doi:10.1016/j.jretconser.2020.102229

Cited by 67 publications

(70 citation statements)

References 55 publications

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“…These authors found that preferences for MDT indeed differ among older adults, but furthermore, preferences are associated with initial levels of intrinsic, extrinsic and amotivation. Recent studies in different fields have echoed similar findings [31][32][33][34][35]. These studies equally show initial levels of motivation towards behaviour that influence the preference for specific MDT.…”

Section: Introductionsupporting

confidence: 57%

Influence of Motivational Design Techniques on Use and Acceptance of Self-Management Health Systems in Older Adults

D'Haeseleer¹,

Schoofs²,

Schutters³

et al. 2021

EAI Endorsed Trans Perv Health Tech

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INTRODUCTION: Self-Management Health Systems (SMHS) are envisioned to support older adults and contribute to ageing in place. To promote the use and acceptance of SMHS, designers may resort to using motivational design techniques (MDT).OBJECTIVES: This paper investigates how and which older adults prefer MDT in SMHS and whether these preferences are mediated by either motivation for health management (MHM) or mobile device proficiency (MDP).METHODS: Based on a user evaluation with 45 older adults (mean age=84, SD=6.75), 32 MDT, MHM, and MDP were polled through questionnaires and informal interviews.RESULTS: Findings showed that most techniques were welcomed, but also that scores vary widely, reflecting heterogeneity in the population and calling for caution in its implementation. These findings are then translated into implications for design.CONCLUSION: Overall, older adults welcome MDT in SMHS. However, MDT are no panacea; tailoring MDT to users’ needs is therefore crucial.

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Section: Introductionsupporting

confidence: 57%

Influence of Motivational Design Techniques on Use and Acceptance of Self-Management Health Systems in Older Adults

D'Haeseleer¹,

Schoofs²,

Schutters³

et al. 2021

EAI Endorsed Trans Perv Health Tech

View full text Add to dashboard Cite

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“…In addition, many studies have also investigated health gamification systems in MFAs. For instance, Feng et al (2020) conduct a longitudinal field study and confirm that gamification elements, such as points, are positively related to users' exercise performance. The reason is that users consider the points as external incentives.…”

Section: Related Literature and Hypotheses Developmentmentioning

confidence: 89%

Understanding the effects of self-peer-platform incentives on users' physical activity in mobile fitness apps: the role of gender

Yin

Yan

et al. 2021

ITP

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PurposeMobile fitness apps (MFAs) are increasingly popular for people to promote physical activity (PA) and further enhance health status via behavioral change techniques (BCTs), but the phenomenon of users abandoning MFAs is still common. For improving users' PA and decreasing dropout rates of MFAs, this study intends to gain insights into the effects of major BCTs-based incentive factors on users' PA under MFAs context and the gender differences in their effects.Design/methodology/approachBased on self-determination theory, three major incentive factors were chosen from the perspective of self-peer-platform incentives, i.e. self-monitoring (SM), social support (SS) and platform rewards (PR). A dataset of 4,530 users from a popular mobile fitness app was collected and was analyzed using fixed effects models.FindingsThe results show that all three types of incentive factors are positively associated with users' PA. The estimated effect sizes can be ordered as: SM > PR > SS. Moreover, social support has a stronger positive impact on PA of females than males, whereas platform rewards have a weaker positive effect on PA of females than males. In addition, the results also indicate there are no significant gender differences in the effect of self-monitoring.Originality/valueThere is insufficient research on systematically examining the effects of different types of incentive factors of MFAs on users' PA in one study. This study extends the current understanding of incentive factors by simultaneously examining different incentive factors and the role of gender. The findings can also provide insightful guidance for the design of MFAs.

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“…Research has also indicated that in combination with social influence, those using gamification or a technology equivalent, were more likely to work out (Hamari and Koivisto, 2015). One study specifically found that there were positive effects of gamification in a fitness app depending on the gamification elements used (Feng et al, 2020). An additional study provided further evidence that the use of gamification in exercise increased when there were social benefits, but its use declined with the older generations (Koivisto and Hamari, 2014).…”

Section: Health Carementioning

confidence: 99%

A preliminary investigation of gamification from the young consumer’s perspective

Hass

Joseph

2021

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Purpose Over the past decade, gamification’s popularity has broadened into many industries and has become embedded in consumers’ lives. As privacy protection and how firms utilize users’ data has been at the forefront of consumers’ minds, practitioners and academics alike need to understand consumers’ perceptions of the ethics of gamification. This paper aims to explore and provide preliminary evidence on young consumers’ perceptions of gamification and the ethics involved in these strategies used by firms. Design/methodology/approach The authors conducted two studies using a mixed-methods approach to gain a foundational understanding of young consumers’ perceptions of gamification. In Study 1, interviews provided initial insights and helped inform an exploratory survey administered in Study 2 to 161 young consumers attending a university in the southwest region of the USA. Findings The findings indicate that consumers have positive attitudes toward gamification tactics as long as the rewards are sufficient. Further, consumers do not find gamification as unethical as long as they have control over having the ability to opt-in. Originality/value Previous research has examined gamification from several contexts including health care, education and the workplace. However, there is little research that focuses on gamification from the consumers’ perspective, specifically the young consumer. As more firms are using gamification tactics such as on their mobile applications, it is critical to understand how young consumers perceive gamification and how that can impact the consumer-brand relationship. This research offers two studies as a first step in investigating young consumers’ perceptions of gamification tactics firms use and offers several future directions.

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Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements

Cited by 67 publications

References 55 publications

Influence of Motivational Design Techniques on Use and Acceptance of Self-Management Health Systems in Older Adults

Influence of Motivational Design Techniques on Use and Acceptance of Self-Management Health Systems in Older Adults

Understanding the effects of self-peer-platform incentives on users' physical activity in mobile fitness apps: the role of gender

A preliminary investigation of gamification from the young consumer’s perspective

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