Can Environmental Sustainability Orientation (ESO) Be Related to Entrepreneurial Intentions among Individuals? A Study of Undergraduate Students of the Business Schools in Khulna City

Abstract

Purpose: Can entrepreneurial intention be enhanced within individuals making them more sustainability oriented? Keeping this question at the forefront, this study aims to find out the relationship between environmental sustainability orientation (ESO) and entrepreneurial intention. Methodology: Sustainability orientation had been described as the summation of an individual's appreciation of environmental sustainability, awareness of the environmental sustainability issues and actions for environmental sustainability. Quota sampling was applied to survey 90 undergraduate students from three different groups namely science, humanities and commerce. Test field was Khulna city, Bangladesh. Findings: Awareness of the environmental sustainability was found as the most influential factor. Actions for environmental sustainability was found negatively related with entrepreneurial intentions though it was very weak.