“…Another difference between the present paper and [10] is that the latter supposed that consumers derive utility from recycling per se, while the present paper supposes that consumers value recycling only indirectly as a method of waste disposal. Other approaches to municipal recycling are found in the literature, e.g., Huhtala [12], Calcott and Walls [1], Fullerton and Kinnaman [6], Fullerton and Wolverton [7], and Ley, Macauley, and Salant [13]. The empirical literature on municipal recycling is growing quickly.…”