Can culture beat Covid‐19? Evidence that exposure to facemasks with cultural symbols increases solidarity

Perach, Rotem; Limbu, Maliyana

doi:10.1111/bjso.12521

Cited by 6 publications

(5 citation statements)

References 106 publications

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“…Another potential limitation regarding color is that its effect is context dependent, as emphasized by color-in-context theory 28 , 29 . Some studies exploring mask perception have shown that, contrary to their classically negative perception, masks can communicate positive representations like trustworthiness and security during a pandemic 82 , 83 . The manipulation of a positive versus negative interactional context might therefore modulate the meaning of the mask, and thus shed further light on the effect of colored masks in face processing.…”

Section: Discussionmentioning

confidence: 99%

Emotional face recognition when a colored mask is worn: a cross-sectional study

Gil

Bigot

2023

Sci Rep

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Studies of the impact of face masks on emotional facial expression recognition are sparse in children. Moreover, to our knowledge no study has so far considered mask color (in adults and in children), even though this esthetic property is thought to have an impact on information processing. In order to explore these issues, the present study looked at whether first- and fifth-graders and young adults were influenced by the absence or presence (and color: pink, green, red, black, or white) of a face mask when asked to judge emotional facial expressions of fear, anger, sadness, or neutrality. Analysis of results suggested that the presence of a mask did affect the recognition of sad or fearful faces but did not influence significantly the perception of angry and neutral faces. Mask color slightly modulated the recognition of facial emotional expressions, without a systematic pattern that would allow a clear conclusion to be drawn. Moreover, none of these findings varied according to age group. The contribution of different facial areas to efficient emotion recognition is discussed with reference to methodological and theoretical considerations, and in the light of recent studies.

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Section: Discussionmentioning

confidence: 99%

Emotional face recognition when a colored mask is worn: a cross-sectional study

Gil

Bigot

2023

Sci Rep

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“…This result is consistent with previous research on symbols and identity. For example, Perach and Limbu (2022) report that masks with cultural symbols can increase positive interpersonal perceptions of people whose symbols represent meaningful social identities during the COVID-19 pandemic. Moreover, it is not only the contemporary cultural symbols that can elicit identification but also identification with traditional cultural symbols in our society ( Monge et al, 2021 ).…”

Section: Discussionmentioning

confidence: 99%

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

2023

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There has been a growing interest among scholars and practitioners in cultural empowerment due to the importance of this subject. In this study, we aim to explore the connection between traditional cultural symbols and cultural identity, further estimating how two variables stimulate consumers’ emotional value to generate consumers’ purchase intention. Based on existing traditional cultural literature and the theory of planned behavior (TPB), we first proposed a research framework and then empirically tested the relationship among traditional culture symbols, cultural identity, emotional value, and consumers’ purchase intention. The survey data was tested using structural equation modeling (SEM) and the following conclusions were drawn. First, the cognition of traditional cultural symbols and cultural identity has a direct and significant impact on the emotional value thereby, eliciting consumers’ purchase intention. Second, traditional cultural symbols are directly and indirectly (i.e., through emotional value or cultural identity) positively associated with consumers’ purchase intention, also cultural identity is directly and indirectly (i.e., through emotional value) associated with consumer purchase intention. Finally, emotional values mediate the indirect effect of traditional culture and cultural identity on purchase intention, and cultural identity plays a moderating role between traditional cultural symbols and consumers’ purchase intention. Our findings help to expand the existing literature on consumer purchase intentions by rationally using traditional cultural symbols in the product design and suggesting relevant marketing strategies. The research results can provide valuable inspiration for promoting the sustainable development of the national tidal market and repeating consumers’ purchasing intentions.

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“…This result also applies to face masks. For example, Perach and Limbu (2022) used cultural masks (face masks with cultural symbols representing unity) as experimental materials and found that cultural masks significantly increased facial trust ratings. This finding offers helpful suggestions for interpersonal communication during and after pandemics.…”

Section: Mask and Social Judgmentmentioning

confidence: 99%

Hidden faces, altered perceptions: the impact of face masks on interpersonal perception

et al. 2023

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The pandemic has made wearing masks commonplace, prompting researchers to investigate their effects on interpersonal perception. Findings indicate masks obstruct face identification and expression recognition, with lower face cues being most affected. When judging attractiveness, masks can enhance the appeal of less attractive faces, but reduce the appeal of more attractive faces. Trust and speech perception outcomes are inconclusive. Future studies could focus on individual differences in how masks influence our perception of others.

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Can culture beat Covid‐19? Evidence that exposure to facemasks with cultural symbols increases solidarity

Abstract: This is an open access article under the terms of the Creat ive Commo ns Attri bution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

Cited by 6 publications

References 106 publications

Emotional face recognition when a colored mask is worn: a cross-sectional study

Emotional face recognition when a colored mask is worn: a cross-sectional study

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

Hidden faces, altered perceptions: the impact of face masks on interpersonal perception

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