Can cultural tourism resources become a development feature helping rural areas to revitalize the local economy under the epidemic? An exploration of the perspective of attractiveness, satisfaction, and willingness by the revisit of Hakka cultural tourism

Abstract

This study aims to analyze the impact of attractiveness, satisfaction, and willingness to revisit in the perception of cultural tourism tourists and whether cultural tourism could be a remedy to revitalize rural economic development under the epidemic, using the Hakka settlement in Hukeng town as a case study. In this study, a mixed research method is applied to collect 670 questionnaires by snowball sampling and used SPSS 26.0 statistical software to conduct basic statistical validation and Pearson product-moment correlation coefficient (PPMCC) validation; the semi-structured is also used semi-structured interviews to collect the opinions of six experts and scholars, and the final results were examined by multivariate validation. The researchers found the following dimensions to be attractive for tourists to experience cultural tourism: rural scenery, heritage museums and cultural goods, low spending, use of media marketing, planning for proper tourism information, and public transportation construction effectiveness. However, there is also a need to improve the current situation of rural tourism transportation and transportation facilities, inject young development manpower, improve the knowledge and skills of the elderly to start their businesses, develop business opportunities, and stabilize prices, and improve the quality and satisfaction of tourists to promote the desire to travel. The higher the attractiveness, the higher the satisfaction, and the stronger the willingness to revisit.

Social Inclusion and Empowerment: Developing Local Potential in Bahu Palawa Village of Pulang Pisau Regency of Central Kalimantan Province

“…Bahu Palawa Village has typical Ngaju Dayak culinary delights and local crafts that use raw materials and commodities available in the village. The development of the local economic sector ensures that village tourism development strengthens and preserves the unique cultural heritage and natural environment (Lin et al, 2022;Pourzakarya, 2022;Šťastná et al, 2020), while involving local communities in conservation efforts. This makes the development of local potential an alternative development opportunity and strengthens the mission of sustainable development (Ancuța & Jucu, 2023;Bartkowiak-Bakun et al, 2020;Cerquetti et al, 2022;Molpeceres et al, 2021), so that government at the local level can focus on developing its physical and non-physical local potential (Abellán & García Martínez, 2021).…”

“…Second, previous research tends to discuss rural development by focusing on aspects of sustainable development (Ancuța & Jucu, 2023;Berrueta et al, 2017;Chmielewski & Głogowska, 2015;Dumitru et al, 2021;Wolny et al, 2019). Third, previous research tends to focus on developing local wisdom (Ayu Saraswati Bhakti & Iskandar, 2020;Cerquetti et al, 2022;Lin et al, 2022;Pourzakarya, 2022;Šťastná et al, 2020) to become a source of village economy. From these three trends, it appears that studies of local potential development have not explored the issues of social inclusion and community empowerment.…”

Ethno Event in the Function of Development of Rural Tourist Destinations: Case Study “Country Wedding“ at Gostoljublje

“…That is why it is necessary to improve and strengthen promotional activities in the development of rural tourism . Culture is an indispensable and integral part of the tourist offer of rural destinations through introducing tourists to rural heritage (architecture, history), rural lifestyle (tradition, music, gastronomy) and rural activities (local events, customs) (Lin et al, 2022). Therefore, special ethno events have great popularity because they contribute to destinations sustainability (Noh et al, 2024).…”