“…A few studies on food products (Carter, Krissoff, & Zwane, 2006;Kleppe, Iversen, & Stensaker, 2002;Loureiro & Umberger, 2005) have begun to appear in the country of origin literature. According to Kleppe et al (2002), the product-specific country image has gained importance in the marketing of food products, with examples like French wine and cheese, German beer, and Swiss chocolate.…”