Abstract:The economical and technological evolution has brought the situation where our attention is being targeted. Lots of creative professionals have been employed by commercial agencies to grab attention such as in a marketing space. On the other hand, there is a societal need to use the attentional resources for development of human values towards harmonious coexistence. Designers therefore have this twin responsibility to use creative processes to design such that it grabs attention towards one or the other direc… Show more
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