Can carsharing services be profitable? A critical review of established and developing business models

Lagadic, Marion; Verloes, Alia; Louvet, Nicolas

doi:10.1016/j.tranpol.2019.02.006

Cited by 41 publications

(34 citation statements)

References 13 publications

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“…Digital technologies have had a major impact on the development of carsharing business models, especially P2P. Lagadic et al (2019) observed that while carsharing is not a new service type, it has been completely transformed by advances in digital technologies. Although access-based services derive from traditional marketplace rental models, they have evolved through digital technology into a more collaborative and self-service approach (Bardhi and Eckhardt, 2012).…”

Section: Resultsmentioning

confidence: 99%

“…(3) To acquire and leverage customer data to align customer preferences and policy goals Table 7. Research agenda and managerial implications critical mass to break even (Acheampong and Siiba, 2020;Lagadic et al, 2019;Terama et al, 2018). However, this is effectively a chicken-and-egg problem; while a critical mass of service users is required for scalability, users must be able to see scalability before being convinced to abandon their private cars in favor of carsharing.…”

Section: Key Research Questions Key Managerial Issuesmentioning

confidence: 99%

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Carsharing: a systematic literature review and research agenda

Nansubuga

Kowalkowski

2021

JOSM

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PurposeFollowing the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice.Design/methodology/approachSystematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020.FindingsThe literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing.Practical implicationsFor managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success.Originality/valueThis is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

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Section: Resultsmentioning

confidence: 99%

Section: Key Research Questions Key Managerial Issuesmentioning

confidence: 99%

Carsharing: a systematic literature review and research agenda

Nansubuga

Kowalkowski

2021

JOSM

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“…Another important matter is a cooperation between service providers and local authorities aimed at reaching agreements as to, for example, parking flexibility. How significant an issue this is can be illustrated by a 2014 event when, after 18 months, Car2Go ceased operations in London because it had failed to obtain permits to park across all London districts (Lagadic et al, 2019). Many carsharing service providers operating on the free-floating basis are companies established by motor giants which consider this sort of investment to be of strategic importance.…”

Section: The Essence Of Car Sharingmentioning

confidence: 99%

The Analysis of Carsharing Market in Polish Cities

Korneć¹

2021

ERSJ

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The aim of this paper is to show the development of car sharing in Polish cities. The main focus was put on the demand on this sort of services and the range of cars offered as a part of these services. Design/Methodology/Approach: The research study covers changes in the car sharing market in Poland. The author concentrates on core criteria, such as rental prices, vehicle types, location, and the system of renting and returning vehicles. The study employs a comparative analysis. Findings: When analyzing car sharing services in Poland, one should keep in mind the fact that it is a new profile of activity, still under development. Therefore, companies are not willing to share information which may be unfavorable and could generate negative opinions about the service. Practical Implications: One of the key concerns of the urban transport system in Poland is increasing access to automobiles. Car sharing as an element of the sharing economy lowers car ownership rates, which contributes to a reduction of car traffic and noise volumes, an increase in parking spots availability, and cleaner air. Originality/Value: Subject literature rarely mentions car sharing in Poland; it is scarce and usually consists in journal and news articles, typically online.

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“…However, (additionally) offering true car-sharing can be costly. Recent developments indicate that flexible product usage through access-based services is not suitable in all business environments and could in practice be too expensive in some contexts (Dahlmann 2016;Hahn et al 2020;Lagadic et al 2019;Löhle 2017). For this reason, some firms may still find traditional renting services an appealing and profitable option.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Don’t Jump on the Bandwagon: Negative Effects of Sharewashing

Lehr

Büttgen

Bartsch

2021

Schmalenbach J Bus Res

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Access-based service usage, or simply “sharing”, is an emerging consumption trend many companies pursue. As various firms seek to exploit this trend, however, consumers might not perceive these companies’ services to be adequate, especially if they misleadingly present traditional marketplace exchanges (e.g., car renting) as sharing. This paper explores potential consequences of such forms of deceptive communication. Drawing on the concept of greenwashing and on consumer skepticism research, we introduce the concept of sharewashing, which we define as misleading communication that erroneously asserts a firm’s offer as part of the sharing economy. To identify the underlying mechanism as well as the consequences of these deceptive practices, this research refers to three experimental studies. The results reveal negative effects of sharewashing on subsequent usage intentions, compared to both sharing and renting offers. Consumer skepticism mediates the effect between the type of offering and usage intention when a sharing offer is compared to a sharewashing offer, and it leads to lower perceived attractiveness and decreasing recipients’ information seeking tendencies regarding the sharewashing offer. However, this mechanism does not hold true if a rental offer is compared to a sharewashing offer, which indicates a different underlying mechanism. From the findings we derive several implications for companies and propose future research directions.

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Can carsharing services be profitable? A critical review of established and developing business models

Cited by 41 publications

References 13 publications

Carsharing: a systematic literature review and research agenda

Carsharing: a systematic literature review and research agenda

The Analysis of Carsharing Market in Polish Cities

Don’t Jump on the Bandwagon: Negative Effects of Sharewashing

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