Stand-off magnetometry allows measuring magnetic field at a distance, and can be employed in geophysical research, hazardous environment monitoring, and security applications. Stand-off magnetometry based on resonant scattering from atoms or molecules is often limited by the scarce amounts of detected light. The situation would be dramatically improved if the light emitted by excited atoms were to propagate towards the excitation-light-source in a directional manner. Here, we demonstrate that this is possible by means of mirrorless lasing. In a tabletop experiment, we detect free-precession signals of ground-state sodium spins under the influence of a magnetic field by measuring backward-directed light. This method enables scalar magnetometry in the Earth field range, that can be extended to long-baseline sensing.