“…There is a growing body of research on business failure (see Amankwah-Amoah & Syllias, 2020 ; Boso, Adeleye, Donbesuur, & Gyensare, 2019 ; Habersang, Küberling-Jost, Reihlen, & Seckler, 2019 ; Kücher, Mayr, Mitter, Duller, & Feldbauer-Durstmüller, 2020 ; Mellahi & Wilkinson, 2004 ; Rider & Negro, 2015 ; Shepherd, 2003 ). However, as we have seen, past “shocks” of this nature have involved comfortingly familiar phenomena, making it challenging to theorize about challenges outside the realm of past experience ( Wood, 2019 ); the last global pandemic, Spanish flu, occurred a century ago, when the global economy was in a very different place.…”