Can a selfie promote public engagement with skin cancer?

Noar, Seth M.; Leas, Eric C.; Althouse, Benjamin M.; Dredze, Mark; Kelley, Dannielle; Ayers, John W.

doi:10.1016/j.ypmed.2017.10.038

Cited by 32 publications

(32 citation statements)

References 16 publications

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“…There is evidence of patient posting of skin lesion 'selfies' on SoMe influencing internet searches. 11 However, there is limited understanding of how SoMe influences dermatology patient behaviours, whether public health messages on SoMe have been effective, or whether internet traffic generated by patient-posted 'selfies' translates into healthseeking behaviour. There is evidence of SoMe interventions having positive impacts on health seeking or reduction in health risk behaviour, 12 including in young people at risk of sexually transmitted infections (STIs).…”

Section: Introductionmentioning

confidence: 99%

‘I saw it on Facebook!’ Assessing the influence of social media on patient presentation to a melanoma screening clinic

et al. 2019

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Summary Background The motivations for patients presenting to melanoma screening clinics (MSCs) with concerning skin lesions are poorly understood. Social media (SoMe) refers to online platforms designed to facilitate sharing of information with billions of users worldwide. There is evidence of patients posting skin lesion ‘selfies’ on SoMe, influencing internet searches. Interventions through SoMe may have positive impacts on health seeking behaviour. Aim To identify the influence of SoMe on patients presenting to an MSC service, and to establish whether patients have been exposed to SoMe posts on skin cancer, from medical authorities or the public. Method For this pilot study, qualitative data were collected from patient questionnaires over 7 consecutive weeks at MSCs in Newcastle upon Tyne hospitals. Questions involved demographics, factors influencing attendance, use of SoMe and exposure to content on skin lesions on SoMe. Results Questionnaires were collected from 249 patients across a range of ages. Self‐examination of lesions was the most common driver. One person in the study population described SoMe as having motivated their attendance, while 30 patients recalled seeing posts from health authorities regarding skin cancer. Qualitative data indicated that patients could be influenced by targeted public health campaigns on SoMe. Conclusions This study suggests that SoMe is not currently a major conscious driver to attend an MSC, even among SoMe‐familiar populations. However, the fact that SoMe is ubiquitous in society, in conjunction with our qualitative data, may suggest that current strategies for SoMe melanoma information delivery are not of requisite quality to break through to target populations.

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Section: Introductionmentioning

confidence: 99%

‘I saw it on Facebook!’ Assessing the influence of social media on patient presentation to a melanoma screening clinic

et al. 2019

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“…In an evaluation of skin cancer prevention and selfies, Noar et al. 11 concluded that social media posts (even those from nonclinicians) led to a significant increase in public engagement on the topic. Furthermore, Torgerson et al.…”

Section: Discussionmentioning

confidence: 99%

Public Online Interest in Injuries Sustained by National Football League Quarterbacks

Torgerson

Checketts

Thompson

et al. 2020

Arthroscopy, Sports Medicine, and Rehabilitation

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Purpose To use Google search data to determine the public’s interest in learning about athletic injuries sustained by NFL quarterbacks and to investigate how long this interest persists after the injuries. Methods We identified starting NFL quarterbacks during the 2019–2020 season online and used the official NFL injury report to determine whether an injury had occurred to a quarterback. We used the Google Trends tool to analyze search trends around a quarterback’s injuries from July 22, 2019, to October 22, 2019. Google trends data was extracted as relative search volume over time. We then compared the results to the expected search forecast derived from an autoregressive integrated moving algorithm (ARIMA) model. Results All 6 injured quarterbacks were associated with increases (64% to 100%) in relative search volumes for terms related to their injury. Furthermore, the data showed a consistent increase in search engine activity around the injuries associated with NFL quarterbacks in the first 3 days, marking a particularly influential time frame for public engagement. Conclusion Our data show an increase in Google traffic surrounding the injuries of prominent NFL quarterbacks within the first 3 days following their injuries. Clinical Relevance Social media can provide a platform for patient education through increasing patient awareness and knowledge regarding athletic injuries.

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“…Nevertheless, a recent study suggests that a health-related tweet posted by a non-celebrity Twitter user can also go viral (with a high retweet count) depending on its content. 24 This observation might suggest that the content and/or users of tweets impacted the retweet count. As our study's purpose was to analyze the contents of the tweets rather than meta-data of Twitter accounts, we investigated tweets coded with a single theme and those in combinations of themes.…”

Section: Discussionmentioning

confidence: 99%

World Pneumonia Day 2011–2016: Twitter contents and retweets

Adnan

Yin

Jackson

et al. 2018

International Health

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Background: Twitter is used for World Pneumonia Day (WPD; November 12) communication. We evaluate if themes of #pneumonia tweets were associated with retweet frequency.Methods: A total of 28 181 original #pneumonia tweets were retrieved (21 November 2016), from which six subcorpora, 1 mo before and 1 mo after WPD 2011-2016, were extracted (n=6721). Underlying topics were identified via latent Dirichlet allocation and were manually coded into themes. The association of themes with retweet count was assessed via multivariable hurdle regression.Results: Compared with personal experience tweets, tweets that both raised awareness and promoted intervention were 2.62 times as likely to be retweeted (adjusted odds ratio [aOR] 2.62 [95% 1.79 to 3.85]) and if retweeted had 37% more retweets (adjusted prevalence ratio [aPR] 1.37 [95% CI 1.06 to 1.78]). Tweets that raised concerns about vaccine price were twice as likely to be retweeted (aOR 2.29 [95% CI 1.36 to 3.84]) and if retweeted, had double the retweet count (aPR 2.05 [95% CI 1.27 to 3.29]) of tweets sharing personal experience. Conclusions:The #pneumonia tweets that both raised awareness and promoted interventions and those discussing vaccine price were more likely to engage users than tweets about personal experience. These results help health professionals craft WPD messages that will engage the audience.

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Can a selfie promote public engagement with skin cancer?

Cited by 32 publications

References 16 publications

‘I saw it on Facebook!’ Assessing the influence of social media on patient presentation to a melanoma screening clinic

‘I saw it on Facebook!’ Assessing the influence of social media on patient presentation to a melanoma screening clinic

Public Online Interest in Injuries Sustained by National Football League Quarterbacks

World Pneumonia Day 2011–2016: Twitter contents and retweets

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