2017
DOI: 10.4324/9781315164267
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Campaigning for President 2016

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“…At the origins of this innovative model is the absolute success of «Obama for America», the first and biggest digital campaign organization ever (Johnson, 2009). It has proved its effectiveness through the wider mobilization network in history: on the election day, on 4 th November 2008, about 25% of Obama's voters were connected to him through his online networks (Masket, 2009;Plouffe, 2010 (Cepernich, 2017) resides.…”
Section: Towards a New Structural Changementioning
confidence: 99%
“…At the origins of this innovative model is the absolute success of «Obama for America», the first and biggest digital campaign organization ever (Johnson, 2009). It has proved its effectiveness through the wider mobilization network in history: on the election day, on 4 th November 2008, about 25% of Obama's voters were connected to him through his online networks (Masket, 2009;Plouffe, 2010 (Cepernich, 2017) resides.…”
Section: Towards a New Structural Changementioning
confidence: 99%