Campaign Strategy in Presidential Primaries, 1976-88

Gurian, Paul-Henri; Haynes, Audrey A.

doi:10.2307/2111535

Cited by 28 publications

(37 citation statements)

References 10 publications

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“…Even candidates who do well and appear invincible still use the media, both paid and free, to attack their opponent on the horizon, their inter-party rival. Gurian and Haynes (1993) have also found that candidates, particularly higher tier candidates, tend to outlay more resources when there are more delegates up for grabs. This suggests that candidates are willing to invest in more activity when the reward is higher.…”

Section: Intermediated Candidate Attacks and Rival Performancementioning

confidence: 95%

Attack Politics in Presidential Nomination Campaigns: An Examination of the Frequency and Determinants of Intermediated Negative Messages Against Opponents

Haynes

Rhine

1998

Political Research Quarterly

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This article explores the negative campaign messages made by presidential nomination candidates on their opponents. Using a compilation of national and state media accounts of candidate attack activity from the 1992 Democratic nomination race, we seek to answer the questions --are the intermediated attacks made by presidential nomination candidates random events or are they predictable consequences of measurable variables ? Moreover, when candidates attack, who is their likely target? We find that intermediated candidate attacks can be predicted based on a number of conditions. Among these conditions are competitive positioning, reward factors and media-related conditions. Moreover, the general foci of attacks appear to be limited to attacking those who are competitively in the top tier. Attacks vary both in their frequency and in their nature depending on the competitive stage of the campaign. The systematic evaluation of these opponent-focused negative messages and their role in candidate strategy and voter evaluation is important for understanding presidential nomination politics and strategic communication in elections in general.

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Section: Intermediated Candidate Attacks and Rival Performancementioning

confidence: 95%

Attack Politics in Presidential Nomination Campaigns: An Examination of the Frequency and Determinants of Intermediated Negative Messages Against Opponents

Haynes

Rhine

1998

Political Research Quarterly

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“…Because candidates court different constituencies (Gurian and Haynes 1993), each candidate makes different strategic decisions resulting in very different primary contests across states. The first is that frontloading increases primary compression, leading to a larger number of contests on any given day.…”

Section: The Consequences Of Frontloading For Meaningful Participationmentioning

confidence: 99%

Meaningful Participation and the Evolution of the Reformed Presidential Nominating System

Atkeson¹,

Maestas

2009

APSC

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F orty years ago, violent protests at the Democratic National Convention captured the attention of the nation as rioters vented their anger over a nomination process they felt excluded their voices. The disastrous 1968 convention spawned a cascade of reforms in the presidential nomination system, many of which were intended to create greater opportunity for meaningful participation of the party's rank-and-file members. Forty years later, where do we stand? Does the nomination process meet the goals of encouraging broad participation and connecting rank-and-file preferences to nomination outcomes? We offer some tentative answers to these questions by tracing the history of the nomination process, its evolution over the last 40 years, and the implications of several key changes in the system for citizen participation.

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“…Furthermore, we hypothesize that the specific strategies that candidates utilize to influence the media are determined by their competitive position. Frontrunners desire one type of response from the media and dark horses another: each acts accordingly in terms of how they spend their money (Gurian 1986;Gurian and Haynes 1993), how they treat their opponents (Haynes and Rhine 1998), and how they attempt to frame their campaigns for the news media (Ansolabehere et al 1993).…”

Section: Field Position and Candidate Messaging Strategymentioning

confidence: 99%

Getting the Message Out: Candidate Communication Strategy during the Invisible Primary

Haynes¹,

Flowers²,

Gurian³

2002

Political Research Quarterly

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Campaign Strategy in Presidential Primaries, 1976-88

Cited by 28 publications

References 10 publications

Attack Politics in Presidential Nomination Campaigns: An Examination of the Frequency and Determinants of Intermediated Negative Messages Against Opponents

Attack Politics in Presidential Nomination Campaigns: An Examination of the Frequency and Determinants of Intermediated Negative Messages Against Opponents

Meaningful Participation and the Evolution of the Reformed Presidential Nominating System

Getting the Message Out: Candidate Communication Strategy during the Invisible Primary

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