Over the last decade, fully distributed models have become dominant in connectionist psychological modelling, whereas the virtues of localist models have been underestimated. This target article illustrates some of the benefits of localist modelling. Localist models are characterized by the presence of localist representations rather than the absence of distributed representations. A generalized localist model is proposed that exhibits many of the properties of fully distributed models. It can be applied to a number of problems that are difficult for fully distributed models, and its applicability can be extended through comparisons with a number of classic mathematical models of behaviour. There are reasons why localist models have been underused, though these often misconstrue the localist position. In particular, many conclusions about connectionist representation, based on neuroscientific observation, can be called into question. There are still some problems inherent in the application of fully distributed systems and some inadequacies in proposed solutions to these problems. In the domain of psychological modelling, localist modelling is to be preferred.Keywords: choice; competition; connectionist modelling; consolidation; distributed; localist; neural networks; reaction-time Mike Page studied Engineering Science at Oxford University before obtaining a doctorate in connectionist modelling of music perception at the University of Wales, Cardiff. He is currently a nontenured scientist at the Medical Research Council Cognition and Brain Sciences Unit in Cambridge, United Kingdom, where he works on connectionist modelling of memory, in particular, memory for serial order.interactive activation and competition models, competitive learning models). Nonetheless, the terms "PDP" and "distributed" on the one hand, and "localist" on the other, have come to be seen as dichotomous. I will show this apparent dichotomy to be false and will identify those issues over which there is genuine disagreement.A word of caution: "Neural networks" have been applied in a wide variety of other areas in which their plausibility as models of cognitive function is of no consequence. In criticizing what I see to be the overuse (or default use) of fully distributed networks, I will accordingly restrict discussion to their application in the field of connectionist modelling of cognitive or psychological function. Even within this more restricted domain there has been a large amount written about the issues addressed here. Moreover, it is my impression that the sorts of things to be said in defence of the localist position will have occurred independently to many of those engaged in such a defence. I apologize in advance, therefore, for necessarily omitting any relevant references that have so far escaped my attention. No doubt the BBS commentary will set the record straight.The next section will define some of the terms to be used throughout this target article. As will be seen, certain subtleties in such definitions becloud th...