Background and Objective: Rice is one of the most important global foods. In Thailand, numerous indigenous rice varieties have many valuable traits improved by biotechnology. This study optimized concentrations of 2,4-D for callus induction and three synthetic cytokinins for plant regeneration. Materials and Methods: Efficient callus induction and in vitro regeneration were developed using plant growth regulators on three selected Thai indigenous rice varieties from Phetchaburi Province (Rai-Ma-Kham, RK, Ta-Pleum, TP and Kon-Chud, KC). Callus induction frequency (CIF) and callus growth were performed using four supplemented concentrations (0, 2, 4 and 6 mg LG 1 ) of 2,4-D (2, 4-Dichlorophenoxyacetic Acid). Plant regeneration using three synthetic cytokinins [6-benzyl amino purine, BA, kinetin and thidiazuron (TDZ)] was also performed in terms of the number of shoots, leaves and roots at concentrations 0.1, 0.5, 1.0 and 2.0 mg LG 1 to maximize induction of regenerable calli. Results: All three rice varieties revealed 100% frequency of callus induction on semi-solid MS (Murashige and Skoog) medium at all 2,4-D supplemented levels. Regeneration of shoots and leaves from BA was found in TP and KC rice, while the RK variety did not respond. Root regeneration numbers varied significantly in both the supplemented medium and the control MS medium. The suitable cytokinin concentration for RK rice was 0.1 mg LG 1 of kinetin, TP rice was 1.0 mg LG 1 of kinetin, while for KC rice a combination of 0.1 mg LG 1 TDZ and 0.1 mg LG 1 BA was suggested. Conclusion: The 2,4-D was an ideal callus-induced regulator, while different concentrations of the three synthetic cytokinins were selected to manipulate each rice variety.