Abstract:While existing studies on YouTube's massive user-generated video content have mostly focused on the analysis of videos, their characteristics, and network properties, little attention has been paid to the analysis of users' long-term behavior as it relates to the roles they self-define and (explicitly or not) play in the site. In this chapter, we present a statistical analysis of aggregated user behavior in YouTube from the perspective of user categories, a feature that allows people to ascribe to popular role… Show more
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