“…The poTenTials of GooGle Vision api-based neTworks To sTudy naTiVely diGiTal imaGes DISeñA 19 Aug 2021 ArtICle.1 4 narrative patterns of images and techniques of content distribution within and across different platform cultures of use (Niederer & Colombo, 2019). Examples include semantic mapping of cities (Ricci et al, 2017), studies of image circulation (d'Andréa & Mintz, 2019), institutional communication (Omena & Granado, 2020), and affective affordances of hashtag publics (Geboers & Van De Wiele, 2020). The multiple features that can be automatically extracted from an image through computer vision -such as objects, faces, backgrounds-raise new questions of interpretability along with the need to shift between different scales of observation, reference, and comparison (Manovich, 2020).…”